Job Highlights
Contract: Independent Contractor
Schedule: Monday to Friday 9:00 am to 6:00 pm CST, (35–40 hours/week)
Contract: Independent Contractor
Schedule: Monday to Friday 9:00 am to 6:00 pm CST, (35–40 hours/week)
Job Summary
We are looking for a Sr. Marketing Manager who can be both strategic partner and hands-on executor. Roughly 20–30% of your time will be spent sharpening ICPs, positioning, and GTM sequencing with leadership. The other 70–80% will be spent rolling up your sleeves to drive events, campaigns, content, and lead generation. This role is for someone who’s been in the trenches, someone who is comfortable orchestrating logistics for an industry event one day, then tightening messaging and launching a demand-gen campaign the next. You’ll bring order, accountability, and repeatable execution to a startup environment where speed and rigor matter.
Key Responsibilities
Strategy & Go-to-Market Alignment
● Refine ICPs, value props, and offer sequencing with GTM leadership.
● Translate the company’s strategic intent into actionable campaigns, timelines, and deliverables.
● Act as a sounding board, pushing back when plays don’t align with market reality.
Execution & Campaign Management
● Deliver marketing collateral: one-pagers, decks, FAQs, case studies, blog posts, and website updates.
● Run integrated campaigns across channels (content, email, digital, PR) with a focus on lead generation and sales enablement.
● Manage agencies, freelancers, and parent-company resources to deliver professional, client-ready outputs.
● Own event execution end-to-end: vendors, activations, logistics, on-site presence.
Cross-Functional Collaboration
● Work closely with Sales to ensure marketing generates sales-ready leads.
● Provide Sales with enablement materials (decks, case studies, objection handling).
● Collaborate with Product and Ops to keep messaging consistent with product maturity and compliance guardrails.
● Maintain project management to align stakeholders and ensure deadlines are met.
Analytics & Iteration
● Track pipeline impact, campaign performance, and event ROI.
● Continuously refine ICPs, messaging, and collateral based on customer and sales feedback.
● Benchmark against competitors and market trends to keep positioning sharp.
AI-First / Fusioneer Mindset
● Start with AI: Treat AI as the reflexive first step in campaign planning, copywriting, event prep, and reporting.
● Integrate AI into workflows: Use GenAI for prospect research, content drafting, design iterations, and competitive analysis.
● Capture and share wins: Document AI-assisted workflows (e.g., faster blog drafts, automated lead list enrichment) so they can be reused across teammates.
● Culture builder: Normalize AI adoption rituals (e.g., “AI Win of the Week”), encourage others to begin with AI, and contribute learning capsules.
Requirements
● 6–10 years in B2B marketing, ideally in fintech, SaaS, or regulated industries.
● Track record of shipping multi-channel campaigns, event marketing, and lead-gen programs that drove measurable growth.
● Experience producing content and collateral that elevated brand credibility and fueled sales.
● Familiarity with marketing ops tools (e.g., HubSpot, Salesforce, LinkedIn Ads) and managing external agencies.
● Bonus: Experience running conference-heavy marketing and/or building early-stage GTM foundations.
Who You Are
● Execution-first: A hands-on doer who thrives in early-stage environments.
● Startup-tested: Scrappy, adaptable, and energized by creating order from ambiguity.
● Trusted lieutenant: Takes direction but can operate autonomously, freeing up leadership bandwidth.
● Data-informed & outcome-driven: You care less about impressions and more about pipeline contribution.
● Collaborative challenger: Strong enough to push back, humble enough to serve the team.
● AI-native reflexes: You naturally begin tasks with AI, act as a strategic router of human judgment + machine speed, and know how to critically evaluate outputs.
Independent Contractor Perks
● Health insurance coverage
● Permanent work from home
● Immediate hiring
● Steady freelance job
Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.
Job ID: 45499016054