1. Campaign Strategy & Commercial Performance

• Develop full GTM plans covering audience segmentation, data, paid media, and outreach strategy.

• Own the commercial performance of assigned campaigns — achieving MQL and delegate registration goals.

• Plan, launch, and optimize digital campaigns (paid ads, LinkedIn, email, influencer activations).

• Measure and report on key metrics (ROAS, conversion, CPL, MQL/REG contribution).

2. Sales & Delegate Enablement

• Manage mass email and automation campaigns (SmartLead, Brevo) across key regions.

• Build and deliver toolkits (brochures, invites, event fact sheets) for Sales and Delegate teams using brand templates (Canva/Google Slides).

• Coordinate social media amplification and executive influencer campaigns.

• Provide ongoing communication to internal teams regarding campaign performance, data availability, and outreach cadence.

3. Data Supply & Cleanliness

• Own data pipeline management for assigned territories using tools such as Lusha, Skrapp, and LinkedIn Sales Navigator.

• Validate, segment, and upload fresh contact data into CRM and outreach systems weekly.

• Conduct monthly data quality audits and maintain GDPR compliance.

• Collaborate with Delegate QA and Comms to ensure accurate lead grading and audience targeting.

4. Performance Tracking & Reporting

• Report weekly on MQLs, delegate registrations, ROAS, and outreach conversion.

• Present campaign insights at internal marketing and post-event debriefs.

• Use Looker Studio dashboards and Google Sheets trackers to document campaign metrics and learning outcomes.

• 3+ years’ experience in B2B marketing, preferably events or SaaS.
• Proven track record in campaign planning, lead generation, and digital outreach.
• Strong knowledge of CRM and automation platforms (Brevo, SmartLead, etc.).
• Familiarity with Google Workspace, LinkedIn Sales Navigator, Lusha, and similar data tools.
• Excellent written and verbal communication skills.