• Mondays to Fridays, 9:00 am to 5:00 pm, with a 30-minute paid break
  
• Client time zone: UK Time (London)

We are a UK-based estate agency looking for an experienced SEO and PPC professional to drive consistent, high-quality leads across sales, lettings, and block management. The role is commercially focused, with a strong emphasis on local SEO, paid advertising, and lead generation rather than brand awareness alone.

 

Core Responsibilities:

• Develop and execute a local SEO strategy to rank highly in the locations of Southport, Liverpool, Newcastle, and the surrounding areas
• Improve rankings for competitive estate agent–related keywords and outrank local competitors
• Carry out technical SEO audits and implement improvements (site speed, indexing, schema, errors)
• On-page SEO optimisation across service pages, blogs, and landing pages
• Content-led SEO strategy, including:
  • Downloadable guides (lead magnets)
  • Landing pages for landlords, developers, and vendors
  • Blog and evergreen content for organic growth
• Plan, run, and optimise paid campaigns on:
  • Google Ads (search & display)
  • Meta Ads (Facebook & Instagram)
• Campaign objectives to include:
  • Webinar registrations
  • Guide downloads/lead capture
  • Website traffic that converts into enquiries
• Track, analyse, and report on performance, conversions, and ROI

 

Tools & Platforms (Preferred):

• Google Analytics (GA4)
• Google Search Console
• Google Ads
• Meta Ads Manager
• SEO tools such as Ahrefs, SEMrush, Screaming Frog or similar
• Basic CMS experience (WordPress preferred)

 

Experience & Preferences:

• Proven SEO experience in competitive local markets
• Experience with service-based businesses (property, legal, financial or similar preferred)
• Strong understanding of lead generation and conversion optimisation
• Able to work independently and take ownership of strategy
• Comfortable working to clear commercial KPIs

 

Level of Seniority:

• Mid to senior level preferred
• We are open to different seniority levels as long as the candidate can:
  • Plan strategy independently
  • Execute without heavy supervision
  • Focus on measurable lead outcomes, not vanity metrics

 

Independent Contractor Perks: 

• Health insurance coverage

• Permanent work from home

• Immediate hiring

• Steady freelance job

 

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their benefits and taxes. The professional fees are at hourly rates, and the rate depends on your performance in the application process.

 

45891588493