Schedule: 

• Monday to Friday, 10 AM - 2 PM | Costa Rica Time 

Job Overview
This role serves as the strategic driver for digital growth, taking full ownership of the organic search performance for a niche real estate brand. The specialist will transition the brand from general maintenance to a targeted SEO strategy, focusing on Squarespace optimization and dominating search results for the Caribbean Coast market.

Job Scope:

• Position supporting a niche Real Estate company in Puerto Viejo, Costa Rica

• Part-Time Role (Fixed schedule preferred) with the potential to scale up

• Remote work arrangement as a specialized consultant

• Direct collaboration with the business owner to define growth maps

• Handling technical Squarespace optimization and keyword architecture

• Workload Balance: Candidates must not currently hold a demanding full-time job to ensure quality focus and avoid burnout

Responsibilities:

• Analyze and build a comprehensive SEO keyword map for website pages, property listings, and blog posts.

• Execute technical optimization specifically for Squarespace (URL slugs, page titles, meta descriptions, and H1–H3 headers)

• Prevent keyword cannibalization across property listings and blog content.

• Create and maintain strong internal linking structures to boost ranking signals.

• Drive measurable ranking improvements for top Puerto Viejo real estate keywords.

• Secondary: Create and optimize Google Ads campaigns for traffic and lead capture (Preferred)

• Secondary: Support SEO-aligned content strategy for social channels (YouTube, LinkedIn, Instagram)

Requirements:

• Squarespace Technical Mastery: Deep, non-negotiable understanding of Squarespace SEO limitations, workarounds, and on-page architecture.

• Real Estate Niche Experience: Proven experience in the real estate sector, specifically understanding how to optimize property listings and local geography pages (Puerto Viejo/Caribbean Coast familiarity is a major plus).

• Strategic Leadership: Ability to take ownership of the project, provide clear direction, and explain the "why" behind the strategy rather than just executing tasks.

• Advanced Tool Proficiency: Experience with industry-standard tools such as Ahrefs, Similarweb, SEMrush, or comparable platforms for auditing and tracking.

• Workload Capacity: Must be a freelancer or specialist with a light existing workload (no full-time employment) to ensure mental freshness and high-quality output.

• Reliable Home Office Setup: Must possess verified backup power (UPS/Generator) and a secondary internet connection.

Independent Contractor Perks

• Permanent work from home

• Immediate hiring