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Digital Marketing Specialist - Meta and Google Ads

Job Highlights: 
  •  Contract: Independent Contractor
  • Schedule: 40 hours per week; Monday to Friday 9 AM to 6 PM UK 
 

Paid + Organic Growth | LinkedIn-Led | Performance Obsessed

This is not a “post pretty graphics and wait” role.
This is a commercial growth seat.

The Mission

Drive qualified leads, visibility, and conversions across LinkedIn, Google, and Meta using a smart blend of paid campaigns, organic content, and direct engagement. 

You will test, learn, adapt, and iterate. Constantly.

What You’ll Actually Do

Growth & Performance

  • Plan, launch, and optimise paid ad campaigns across LinkedIn Ads, Google Ads, and Meta

  • Monitor performance weekly (CTR, CPL, CAC, conversions) and adjust fast

  • Use simple accountability and action based dashboards & reports that tell us what’s working — and what’s not

LinkedIn (this matters)

  • Actively manage and grow LinkedIn presence (founder + brand pages)

  • Confidently use Sales Navigator for lead lists, segmentation, and outreach support

  • Engage with comments, DMs, and conversations — human, not spammy

  • Support outbound campaigns without making the brand feel salesy or desperate

Content & Creative

  • Create platform-native content (posts, carousels, short-form copy, ad creative)

  • Brief or produce ad visuals and copy yourself (you don’t wait to be spoon-fed)

  • Repurpose content intelligently across platforms

CRM & Funnel Support

  • Work inside GoHighLevel to support campaigns, tagging, funnels, and follow-ups

  • Understand how ads → CRM → conversion actually connect

  • Flag friction points instead of ignoring them

What We’re Looking For

  • Proactive, curious, and data-led

  • Comfortable switching direction when the numbers say so

  • Knows LinkedIn inside out — especially Sales Navigator

  • Can write copy that sounds like a human, not a marketing brochure

  • Doesn’t hide behind “brand awareness” when results are weak

  • Happy to collaborate, support others, and get stuck in

Red Flags (Read Carefully)

    • Needs step-by-step instructions for everything

    • Can’t explain why something worked or didn’t

    • Thinks engagement without conversion is enough

Expectations:

  • Comfortable working in a fast-moving, evolving business

  • Happy to support the wider team when needed

  • Open to learning new tools and improving systems

  • Doesn’t wait to be told — spots problems and fixes them - Keeping management informed

Benefits

Independent Contractor Perks:
  • Health Insurance Coverage
  • Permanent work from home
  • Immediate hiring
  • Steady freelance job
Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

 

Job ID: 45910388256

Digital Marketing Specialist - Meta and Google Ads

Job Category

Marketing and Content

Job Type

Full Time (35 hours or more per week)

Work Schedule and Timezone

London Time

Published on

Jan 23 2026