Schedule: Monday–Friday, 8:00 AM – 5:00 PM (British Columbia Time – Pacific)
Total Weekly Hours: 40 hours

 

The Digital Marketing Specialist supports the Marketing Manager in executing the company’s digital marketing strategy. This role focuses on implementing and optimizing initiatives that drive online engagement, lead generation, and brand awareness across social media, paid advertising, SEO, email marketing, and the company website.

 

Responsibilities

1. Digital Campaign Management

• Develop and manage paid digital campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms

• Monitor and optimize campaign performance to achieve KPIs such as conversions, CTR, and ROI

• Collaborate with internal teams and external partners to ensure consistent messaging and branding across campaigns

 

2. Social Media Management

• Manage the company’s social media platforms and ongoing optimization efforts

• Support the execution of social media marketing initiatives

• Collaborate with the Content Specialist to create, schedule, and manage organic and paid social content

• Lead the development of engaging digital assets aligned with brand voice and marketing objectives, in collaboration with the Content Specialist

• Track social media engagement and provide insights to improve performance

 

3. Website & SEO

• Oversee website updates and collaborate with the Content Specialist to maintain accurate, optimized, and user-friendly content

• Conduct keyword research and implement on-page and off-page SEO strategies

• Analyze website traffic and user behavior to improve user experience and conversion rates

 

4. Analytics & Reporting

• Track and analyze digital marketing performance using tools such as Google Analytics, Google Tag Manager, and Meta Insights

• Prepare regular reports and dashboards summarizing key metrics, insights, and recommendations

• Use data-driven insights to propose new strategies or refine existing ones

 

5. Email Marketing & Automation

• Collaborate with internal team members to deploy email campaigns using CRM or marketing automation tools (e.g., HubSpot)

• Segment audiences and personalize campaigns to maximize engagement and conversions

• Monitor deliverability, open rates, and click-through rates (CTR) to optimize results

 

6. Collaboration & Support

• Work closely with the broader marketing team on integrated campaigns and creative initiatives

• Ensure brand consistency across all digital touchpoints

• Stay current with digital marketing trends, tools, and best practices

 

Requirements

1. Education & Experience

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field

• 2–4 years of experience in digital marketing or a similar role

• Proven experience managing paid campaigns, SEO, and social media for brands or agencies

 

2. Skills & Competencies

• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and SEO tools (e.g., SEMrush, Google Search Console)

• Strong understanding of digital marketing metrics and data analysis

• Experience with CMS platforms (e.g., WordPress, HubSpot CMS) and email marketing tools

• Excellent copywriting and communication skills

• Creative, analytical, and detail-oriented mindset

• Ability to manage multiple projects in a fast-paced environment

 

Nice-to-Have

• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite)

• Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce)

• Basic knowledge of HTML/CSS or website analytics tagging

 

Independent Contractor Perks

• Health insurance (available in eligible locations)

• Permanent work-from-home arrangement

• Immediate hiring