Schedule:

• 40 hours/week

• Monday to Friday, 9:00 AM – 5:00 PM Sydney Time

• 30-minute paid break daily

 

Client Overview

A Sydney-based commercial cleaning and cleaning products business operating across B2B and trade markets. We service cleaning companies, facilities, offices, and commercial operators, and are expanding our brand presence and industry relationships across social platforms.

This is a hands-on Brand & Community role focused on real engagement, conversations, and relationship-building — not just content posting.

 

Role Overview

The Brand & Community Engagement Manager will be responsible for growing brand awareness, trust, and inbound enquiries through active community engagement on Facebook and LinkedIn. The role requires daily interaction, outreach, and value-driven conversations with industry peers, business owners, and decision-makers. Primary platforms are Facebook and LinkedIn.

 

Key Responsibilities

Facebook – Community & Brand Growth

• Actively manage and grow the company’s Facebook presence

• Engage daily in relevant Facebook groups (cleaning businesses, trade services, facilities, commercial property, SMEs, and local communities)

• Comment, interact, and contribute in a non-spammy, value-driven way

• Create and manage the company’s Facebook Page and/or Community Group

• Drive conversations, respond to questions, and position the brand as a trusted operator and supplier

• Manage the Facebook Shop (integrated via WooCommerce)

• Use Facebook Marketplace strategically to generate product awareness, enquiries, and early traction

• Initiate direct messages where appropriate to introduce the brand, offer product information, and coordinate sample requests

Product Seeding & Industry Relationships

• Identify cleaning businesses and operators suitable for product trials

• Conduct direct outreach via Facebook and LinkedIn DMs

• Coordinate product sample distribution

• Build long-term industry relationships that encourage:

  • Organic mentions

  • Reviews

  • User-generated content

  • Peer recommendations

LinkedIn – B2B Outreach & Engagement

• Manage LinkedIn engagement for both services and product distribution

• Connect and interact with key decision-makers, including:

  • Purchasing Managers & Procurement Officers

  • Operations Managers

  • Office Managers (SMEs)

  • Facility Managers

  • COOs and senior leaders

• Send personalised connection requests and follow-up messages

• Engage with posts through comments and reactions to maintain visibility and credibility

• Support lead generation for commercial cleaning contracts and product distribution opportunities

 

Requirements

• Proven experience in Facebook and LinkedIn community management (B2B experience preferred)

• Comfortable with direct messaging, outreach, and relationship-building

• Strong understanding of how to engage authentically without spamming

• Excellent written communication skills

• Familiarity with Facebook Groups, Marketplace, Facebook Shops, and LinkedIn outreach workflows

• Highly organised, consistent, and proactive

Nice to Have

• Experience working with trade services, cleaning, facilities management, or property-related businesses

• Background in B2B lead generation or community-led growth

 

Independent Contractor Perks

• Health Insurance for eligible locations
• Permanent work from home
• Immediate hiring