Job Highlights

Contract: Independent Contractor
Industry: Food & Beverage / Hospitality/ DTC/ Marketing
Channels: Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads
Schedule: Monday - Friday, 8 hours per day, 9:00 AM – 5:00 PM or 10:00 AM – 6:00 PM
EST

Company Overview
We are a boutique growth marketing agency specializing in food, beverage, and hospitality brands, delivering branding, strategy-driven social, paid media, content, and influencer marketing to drive measurable growth and real business results. This role focuses on driving foot traffic, online orders, reservations, phone calls, and measurable performance for restaurant and hospitality clients through data-driven paid media execution.

Responsibilities
● Set up, audit, and manage advertising accounts properly, including:
○ Google Ads (account structure, conversion actions, location extensions, call tracking, billing, and access management)
○ Meta Business Suite (Business Manager, ad accounts, pixels, CAPI, Events Manager, permissions, and asset access)
○ TikTok Ads Manager (ad account setup, pixels/events, app events, permissions, and billing)

● Plan, launch, and optimize paid campaigns across:
○ Google Ads (Search, Display, Local, and foot-traffic campaigns)
○ Meta Ads (Facebook & Instagram) TikTok Ads

● Execute full-funnel paid media strategies, with a strong focus on bottom-funnel conversions
● Drive and optimize toward key outcomes including:
○ Foot traffic and store visits
○ Online orders
○ Reservations
○ Phone calls
○ App downloads and lead submissions

● Set up, manage, and troubleshoot conversion tracking and API integrations, including:
○ Meta Conversion API (CAPI)
○ Google Ads and GA4 conversion tracking
○ Website, app, call, lead, and reservation tracking

● Monitor, analyze, and optimize all key performance metrics, including:
○ CPA, CPC, CTR, CPM, ROAS
○ Cost per store visit, order, reservation, call, app install, and lead
○ Conversion rates and full-funnel performance

● Build and maintain Looker Studio/other reporting dashboards for accurate, real-time reporting
● Monitor campaigns daily during working hours and implement real-time optimizations
● Collaborate with creative and growth teams to test creatives, CTAs, and offers
● Deliver clear reporting with insights, learnings, and next-step recommendations

Requirements
● 5+ years of hands-on paid media experience
● Strong experience with Google Ads, Meta Ads, and TikTok Ads
● Proven ability to set up, audit, and manage ad accounts from scratch
● Expertise in conversion tracking, APIs, and bottom-funnel optimization
● Proficiency in Looker Studio/Excel sheet or others for reporting and performance analysis
● Experience working with restaurants, hospitality, DTC or local businesses
● Strong analytical, organizational, and communication skills

Independent Contractor Perks
● Health Insurance Coverage
● Permanent work from home
● Immediate hiring
● Steady freelance job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

Job ID: 46672795539