Role Summary

We are seeking a proactive, strategy-driven Marketing Specialist who can take ownership of our marketing direction and execution. This role goes beyond task-based support—you will be expected to lead marketing initiatives, propose data-backed strategies, and drive consistent momentum across social media and digital channels.

The ideal candidate is confident in identifying opportunities, presenting ideas, and executing marketing plans with minimal hand-holding, while aligning closely with business goals.

Key Responsibilities

Strategic Marketing Leadership

• Develop and propose short-term and long-term marketing strategies aligned with company objectives

• Identify gaps in current marketing efforts and proactively recommend improvements

• Translate business goals into clear, actionable marketing initiatives

Social Media Management & Growth

• Plan, create, schedule, and manage content across relevant social media platforms

• Drive engagement, reach, and brand visibility through organic and paid strategies

• Manage and execute social media boosting/paid promotions (e.g., Meta/Facebook), including troubleshooting platform or account-related issues

• Monitor performance metrics and adjust strategy based on results

Content & Campaign Execution

• Create or coordinate marketing content (copy, visuals, basic videos where applicable)

• Launch and manage marketing campaigns from ideation to execution

• Ensure consistency in messaging and branding across all channels

Market & Lead Research (Secondary Focus)

• Conduct targeted lead and market research with an emphasis on local and online opportunities relevant to rural Canadian markets

• Identify potential customers, partners, or channels that support business growth

• Present findings and recommendations clearly to stakeholders

Required Skills & Qualifications

• Proven experience as a Marketing Specialist, Digital Marketer, or similar role

• Strong understanding of social media platforms, especially Meta/Facebook

• Demonstrated ability to create and lead marketing strategies independently

• Experience with paid social media advertising and boosting

• Strong analytical skills with the ability to interpret marketing data

• Excellent written and verbal communication skills

• Ability to clearly understand instructions and proactively ask the right questions

Success Indicators

• Clear, proactive marketing plans presented without prompting

• Consistent improvement in social media engagement and visibility

• Timely execution of campaigns with minimal oversight

• Actionable insights derived from performance data

• Strong alignment between marketing efforts and business ROI

Working Style Expectations

• Highly proactive and self-directed

• Comfortable leading initiatives and proposing ideas

• Responsive, clear communicator who minimizes back-and-forth

• Results-focused with a continuous improvement mindset

Independent Contractor Perks
Permanent work from home
Immediate hiring
Steady freelance job