Schedule:

• Flexible during business hours CST (Dallas)

Role Overview:

The Senior Social Media & Growth Manager will be responsible for building, running, and scaling a digital brand across all social platforms. This is a results-oriented role where success is measured by traffic, engagement, and top-of-funnel ROI, rather than just posting frequency.

Key Responsibilities:

• Full-Stack Content Creation: Source, curate, and create high-impact video content using CapCut and AI tools like HeyGen.
• UGC & AI Strategy: Leverage User Generated Content and AI-driven video scaling to create an authentic, high-frequency presence for the powerline career brand.
• Growth Ownership: Take full authority over the content calendar, ensuring every post serves a strategic purpose in driving traffic to the pre-apprenticeship program.
• Analytics & ROI Reporting: Track performance with a focus on conversion metrics. You must be able to prove how social activity is translating into "top-of-funnel" leads.
• Brand Scaling: Actively look for trends and opportunities to "viralize" the powerline industry narrative to attract new students.

Requirements:

• Technical Mastery: Advanced skills in CapCut (video editing) and HeyGen (UGC/AI scaling).
• Strategic Mindset: Proven track record of driving actual business results (ROI), not just "likes" or "follower counts."
• Self-Starter: The ability to work with "full authority" and move fast without constant hand-holding.
• Portfolio: Must provide samples of high-engagement video content and/or case studies showing traffic growth.

Independent Contractor Perks:

• Permanent work-from-home
• Immediate hiring