Role Name: Social Media Marketing Specialist

Schedule: 40 hours per week

Client Timezone: Central Standard Time

Client Overview: Join an established insurance agency that’s ready to transform their digital presence and connect with their community through strategic social media marketing. This agency is actively involved in local sponsorships and community initiatives, providing rich content opportunities while focusing on meaningful lead generation and brand awareness campaigns.

Job Description: You’ll take ownership of a multi-platform social media strategy designed to generate leads and build brand awareness for a growing insurance business. This role offers the perfect blend of creative freedom and strategic impact—you’ll work with proven marketing materials while developing engaging campaigns that showcase community involvement and drive real business results. You’ll be the driving force behind transforming dormant social media accounts into lead-generating marketing channels.

Responsibilities:

• Manage and optimize Facebook business profile, LinkedIn, and Instagram accounts for maximum engagement and lead generation
• Create and schedule compelling social media content using provided corporate marketing materials and video assets
• Develop targeted campaigns around community events, sponsorships, and seasonal initiatives to build local brand presence
• Integrate email marketing platform (Constant Contact) with social media strategy to create cohesive lead nurturing funnels
• Generate qualified leads through social media channels to drive website traffic and phone inquiries for insurance quotes
• Monitor social media engagement, respond to comments and direct messages, and convert interactions into business opportunities
• Analyze performance metrics and optimize content strategy based on engagement data and lead conversion rates
• Implement review generation strategies and manage online reputation across all platforms
• Create content featuring community partnerships and sponsorship activities to showcase local involvement
• Execute brand awareness campaigns that educate audiences about insurance products and services

Requirements:

• Proven experience in social media marketing with demonstrated lead generation results (APPLICATIONS WITH PORTFOLIOS WILL BE PRIORITIZED)
• Proficiency with Facebook Business Manager, LinkedIn, and Instagram for business accounts
• Experience with email marketing platforms (Constant Contact experience is a bonus)
• Strong content creation skills for both visual and written materials
• Knowledge of social media analytics and performance tracking tools
• Excellent communication skills for customer engagement and relationship building
• Ability to work independently and manage multiple social media accounts simultaneously
• Bonus if you have experience in insurance, financial services, or professional services industries
• It helps if you’re familiar with community-focused marketing and local business promotion

Why Join This Team?:

• Full remote work flexibility with immediate start opportunity
• Work with an established business ready to invest in digital growth
• Creative freedom to develop engaging campaigns while using proven marketing materials
• Opportunity to make direct impact on business growth through lead generation
• Supportive environment with clear goals and measurable success metrics
• Long-term role with potential for expanded responsibilities as the digital presence grows

Independent Contractor Perks
Health Insurance coverage for eligible locations
Permanent work from home
Immediate hiring
Steady freelance job

Apply now. Start creating.