Marketing Operations Specialist - Sports Industry
Job Description:
We are seeking a Marketing Operations Specialist with 5 years of experience to join our growing team. As a key player in the marketing operations department, you will directly support the Marketing Manager in optimizing and executing strategic marketing initiatives across a global franchise network. This role is pivotal in streamlining marketing workflows, analyzing campaign performance, and supporting franchisees in executing successful marketing strategies.
You will work closely with cross-functional teams and external agencies, managing and implementing marketing campaigns and driving operational efficiency. Your efforts will significantly contribute to franchisee success, ensuring high-quality lead generation and customer acquisition.
Independent Contractor Perks:
- Permanent work from home
- Immediate hiring
- Health Insurance Coverage for eligible locations
Responsibilities:
- Campaign Performance & Reporting: Track, analyze, and report on marketing metrics (e.g., lead generation, conversion rates, cost per acquisition) across multiple franchise locations. Ensure accurate data tracking and provide actionable insights to improve performance.
- Marketing Strategy Support: Assist in the development and implementation of marketing strategies for franchisee success, guiding them on campaign performance and improvement areas.
- Process Optimization: Support the Marketing Manager in streamlining marketing operations and processes across multiple platforms and campaigns.
- Collaboration with Agencies: Coordinate with external agencies (e.g., SEO, paid search, design) to ensure the effective execution of marketing campaigns and strategies, ensuring alignment with franchise goals.
- Campaign Management: Manage and optimize ongoing marketing campaigns, focusing on SEO, paid search, social media, and local marketing efforts.
- Reporting Systems Maintenance: Assist in maintaining robust reporting systems to track the marketing performance and effectiveness of various campaigns across the network.
- Franchisee Support: Provide direct support and guidance to franchise owners on marketing-related queries, helping them execute marketing strategies effectively.
Requirements:
- 5-6+ years of marketing experience, with a focus on marketing operations and campaign optimization.
- Experience in a senior role (e.g., Marketing Lead or Manager) within a marketing team.
- Proven ability to analyze marketing data and translate it into strategic recommendations and actionable insights.
- Strong experience with paid advertising platforms (Google Ads, Meta Ads) and SEO principles.
- Excellent communication skills, with the ability to adapt messages for both technical and non-technical audiences.
- Experience working with external contractors/agencies, especially in coordinating and managing campaigns.
- Bonus: Experience with franchise business models, CRM systems, or marketing automation tools.
Why Join Us:
- Work remotely with flexibility across multiple time zones (Australia, UK, US).
- Directly impact the growth of multiple franchise businesses through strategic marketing guidance.
- Opportunity for strategic influence in a rapidly growing, global franchise network.
- Competitive compensation and the chance to collaborate with specialized teams and cutting-edge marketing tools.
- A supportive, collaborative environment that values professional development and work-life balance.
Side Note
- This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.
Reminder
- Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.