Role Name: Lead Generation Specialist

Client Overview: Fast-growing nutrition and wellness company with an established 30,000+ Instagram following and expanding product lines across supplements, home goods, and lifestyle categories. They’re scaling their influencer partnerships and affiliate network to drive meaningful business growth in the thriving health and wellness space.

Job Description: You’ll play a crucial role in expanding a successful brand’s affiliate and influencer network through strategic Instagram outreach. This isn’t just cold messaging – you’ll be building valuable partnerships with health coaches, nutritionists, and wellness influencers who genuinely align with the brand’s mission. You’ll own the entire outreach process from initial contact to partnership categorization, with clear progression toward independent lead identification and strategy development.

Schedule: Monday to Friday, 8am to 12pm

Client Timezone: Pacific Time

Independent Contractor Perks
Permanent work from home
Immediate hiring
Steady freelance job 

Responsibilities:

• Conduct targeted Instagram DM outreach to health coaches, nutritionists, and wellness professionals for affiliate partnerships
• Manage three distinct prospect categories: affiliate partners (revenue share), gift collaborations (product exchanges), and paid collaboration opportunities
• Handle back-and-forth communications with prospects throughout the partnership development process
• Track and organize all prospect interactions and outcomes in Excel spreadsheets with detailed logging
• Progress from working with provided prospect lists to independently identifying high-potential collaboration opportunities
• Flag and capitalize on engagement opportunities from new followers and brand interactions
• Apply strategic thinking to identify prospects most likely to convert to successful long-term partnerships
• Focus affiliate recruitment efforts on credentialed professionals with established client bases

Requirements:

• Strong written English communication skills for professional Instagram outreach and relationship building
• Experience with Instagram and social media platforms, particularly DM-based outreach
• Proficiency in Excel for detailed data tracking and prospect organization
• Lead generation or outreach experience preferred, especially in influencer or affiliate marketing
• Understanding of affiliate marketing models and influencer collaboration structures
• Ability to work independently while following established processes and scripts
• Detail-oriented approach with strong organizational skills for managing multiple prospect lists
• Bonus if you have experience in health, wellness, or nutrition industries
• It helps if you’re familiar with Instagram analytics and engagement metrics

Why Join This Team?:

• Performance-based bonus opportunities with clear tracking for successful affiliate conversions
• Potential for role expansion to full-time based on results and business growth
• Work directly with established brand that has strong market presence and engaged community
• Progression path from following scripts to developing independent outreach strategies
• Remote flexibility with schedule that fits your lifestyle
• Opportunity to build valuable experience in the growing influencer marketing and affiliate space

Side Note: Since this is a permanent work-from-home position and the arrangement is that of an “Independent Contractor,” the selected candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

Reminder
Apply directly to the link provided; you will be redirected to BruntWork’s Career Site. You must apply using the said link to complete the initial requirements, which includes pre-screening assessment questions, technical check of your computer, and voice recording.
APPLICATIONS WITH COMPLETE REQUIREMENTS WILL BE PRIORITIZED.