Job Overview

Our client is seeking a detail-oriented Lead Generation & Email Marketing Specialist to drive a global outreach mission. This role is focused on researching educational institutions and executing targeted email campaigns to promote youth violence prevention resources. You will be responsible for the full top-of-funnel lifecycle: from identifying the right school administrators to qualifying interest and scheduling appointments for the founder. The ideal candidate is a meticulous researcher and a professional communicator who can handle both prospecting and initial phone follow-ups independently.

Client Overview

Our client is an author and entrepreneur launching a high-impact youth violence prevention book. Targeting schools, educators, parents, and law enforcement, the organization is in a rapid startup phase. Their mission is global, with immediate scaling efforts focused on the United States, United Kingdom, and international markets. You will be part of a purpose-driven initiative aimed at making a real difference in the lives of teenagers aged 12–17.

Schedule

• Monday - Friday, Part-Time (20 hours per week). Flexible hours; availability for periodic video check-ins is required.

Independent Contractor Perks

• Permanent work-from-home setup
• Immediate hiring
• Potential for growth as the outreach program expands

Responsibilities

• Global Prospecting: Research and compile contact information for secondary schools (ages 12–17) across the US, UK, and international regions, segmented by state and territory.
• Email Outreach: Execute marketing campaigns using pre-written templates to engage school administrators and educators.
• Lead Tracking: Maintain meticulous records of outbound volume, responses, and engagement metrics within the CRM.
• Engagement & Qualification: Conduct follow-up phone calls with respondents to qualify their level of interest and provide initial information about the resources.
• Appointment Setting: Schedule presentations in the client’s calendar for prospects ready for a deeper sales discussion.
• Reporting: Provide consistent updates on outreach performance, ensuring data-driven insights are shared with the founder.
• Quality Control: Maintain impeccable standards of grammar, punctuation, and professional tone in all correspondence.

Requirements

• Proven experience in lead generation and email marketing with a track record of high-accuracy research.
• Exceptional English skills: Impeccable written and verbal grammar/punctuation is a non-negotiable requirement for this educational audience.
• Proficiency with modern research tools, CRM systems, and scheduling software (e.g., Calendly, Google Calendar).
• Ability to work independently while remaining highly organized and responsive.
• Strong persistence for conducting follow-up phone calls to warm leads.

Qualifications

• Bilingual proficiency in Spanish to support outreach to Spanish-speaking communities (Highly Regarded).
• Background in appointment setting or sales within the educational or non-profit sectors (Preferred).
• Familiarity with international school structures and educational procurement processes (Nice to Have).

Side Note

This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.