Job Overview

This is not a posting-and-scheduling job. We have two social media team members already handling content publishing. We need a strategist who bridges the gap between content creation and revenue — someone who thinks in funnels, audience signals, and campaign ROI.

Work Schedule: 20 hrs week, Monday to Friday, 8am to 12pm | Pacific Time

Independent Contractor Perks

• Permanent work from home

• Immediate hiring

You will own:

• Paid social strategy and ad buying across Meta, LinkedIn, YouTube, and TikTok
• Audience research and intent-signal analysis — who is engaging, why, and what it signals about buying interest
• Campaign architecture — where to spend, when, at what budget, toward what goal
• Analytics and performance reporting — turning platform data into clear business insights
• AI-powered tooling — leveraging the latest AI platforms for audience research, copywriting, targeting, and optimization
• SEO strategy including modern GEO (Generative Engine Optimization) — understanding how content performs in AI-assisted search, not just traditional search engines
• Promotional campaign planning — launches, service line pushes, event amplification

Responsibilities

Paid Advertising & Media Buying

• Build and manage paid campaigns across Meta Ads, LinkedIn Ads, YouTube Ads, and TikTok Ads
• Own budget allocation decisions — recommend where to spend and defend it with data
• Set up conversion tracking, pixel implementation, and attribution modeling
• Run A/B tests on creative, copy, audiences, and placements
• Manage retargeting and lookalike audience strategies

Audience Intelligence & Analytics

• Analyze platform analytics to identify who our audience is and what intent signals they are showing
• Build dashboards that connect social performance to business outcomes (leads, inquiries, brand lift)
• Use AI tools to synthesize audience behavior, identify patterns, and surface opportunities
• Track competitors and industry benchmarks

SEO & GEO Strategy

• Develop content and keyword strategy for traditional SEO across YouTube and organic social
• Implement Generative Engine Optimization (GEO) — structuring content so it surfaces in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews
• Advise on content structure, metadata, and distribution strategy to maximize discoverability

AI Tools & Workflow

• Actively use AI platforms for ad copywriting, audience research, creative testing, and performance analysis
• Stay current with new AI tools for marketing and bring recommendations to the team
• Automate reporting and workflow tasks where possible

Promotion & Campaign Planning

• Build go-to-market plans for service line promotions, new vertical launches, and events
• Collaborate with the production and creative team to brief ad-ready content
• Plan campaign calendars aligned to business goals and seasonal opportunities

PLAYBOOK DEVELOPMENT

A significant part of this role is building client's internal marketing intelligence — not just executing campaigns, but documenting what works so the team can move faster and smarter over time. Some playbooks are already in draft form; others need to be built from scratch. You will work directly with the founder to develop, test, and refine all four:

Social Media & Content Strategy — Channel-by-channel strategy, content cadence, format guidance, tone and messaging standards, performance benchmarks, and how the two existing social team members plug into the system.

Paid Ads & Media Buying — Campaign architecture templates, budget allocation frameworks, audience targeting strategy, creative brief formats, optimization cadence, and a decision tree for where and when to spend.

SEO / GEO Content — Keyword and topic strategy for traditional search, plus a Generative Engine Optimization framework — how to structure content so Elewa surfaces in AI-powered tools like ChatGPT, Perplexity, and Google AI Overviews.

Campaign Launch & Promotions — A repeatable go-to-market playbook for service line launches, new vertical pushes, and event amplification — covering pre-launch, launch, and post-campaign phases with built-in measurement checkpoints.

These playbooks are living documents. The expectation is not perfection on day one — it is iteration. You will run campaigns, learn what works for client's specific audience and client base, and build the documentation as evidence accumulates.

Requirements

• 3+ years running paid social campaigns
• Hands-on Meta Ads Manager experience (required)
• Deep understanding of campaign KPIs and attribution
• Avid, daily user of AI tools for work
• Solid grasp of SEO fundamentals and GEO
• Strong analytical and data interpretation skills
• Excellent written communication

Big Plusses:

• Experience with B2B or professional services brands
• LinkedIn Ads experience (B2B targeting)
• Familiarity with video production or creative industries
• Experience with n8n, Zapier, or marketing automation
• Google Analytics 4 and Tag Manager proficiency
• Experience with cold outreach or ABM campaigns
• Knowledge of creative brief writing for ads

PLATFORM & TOOL FLUENCY EXPECTED

Ad Platforms — Meta Ads Manager, LinkedIn Campaign Manager, Google Ads / YouTube Ads, TikTok Ads Analytics — Meta Business Suite Insights, LinkedIn Analytics, YouTube Studio, Google Analytics 4, native platform dashboards AI Tools — ChatGPT, Claude, Perplexity, AdCreative.ai, Jasper, or equivalent — you choose your stack SEO / GEO — Semrush, Ahrefs, or similar · understanding of how AI search tools surface content Tracking — Meta Pixel, LinkedIn Insight Tag, UTM parameters, conversion API basics Workflow — Notion, Google Workspace, Slack — and automation tools are a bonus

WHAT SUCCESS LOOKS LIKE IN YEAR ONE

• We know our audience — demographics, intent signals, engagement patterns, what content drives action
• Our paid campaigns are running with clear ROI tracking and monthly optimization cycles
• All four playbooks are drafted, tested, and actively used by the team
• Social content is being amplified strategically, not just posted and forgotten
• We have a GEO-informed content strategy that helps client surface in AI-assisted search
• The team has clear dashboards and understands what the numbers mean for the business
• New campaigns can be launched faster because the frameworks already exist

Side Note

• This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

• Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.