Job Overview

This role operates as a senior business leader at the intersection of Marketing, Sales, and Product Development—owning how strategy is translated into commercially impactful plans across the business. Our client is looking for a Growth Marketing Lead who is responsible for driving clarity, alignment, and conviction around where the business plays and how it wins. You will take executive-level strategy and ensure it is translated into focused priorities, strong storytelling, and execution that delivers results with both consumers and retail partners. This is not a coordination role; it is a high-ownership, high-judgment role that requires strong commercial instincts and the leadership presence to influence cross-functional teams.

Schedule 

• 10:00 AM - 2:00 PM CT (20 hours per week)

Responsibilities

• Commercial Plan Ownership: Translate executive strategy into clear, prioritized business plans across Marketing, Sales, and Product Development; define focus areas and success measures while identifying risks and trade-offs.
• Strategic Storytelling: Own the development of high-impact internal and customer-facing narratives; translate strategy into commercially grounded stories that drive retailer engagement and connect consumer insights with financial opportunities.
• Cross-Functional Leadership: Operate as a senior partner across departments to lead conversations toward clear decisions; challenge thinking to ensure plans are differentiated and executable.
• Market Impact: Pressure test strategies against retail realities, competitive dynamics, and shopper behavior; integrate pricing, assortment, and channel dynamics into planning to ensure in-market success.
• Execution Excellence: Maintain visibility across key initiatives to ensure progress against priorities; hold teams accountable for outcomes and bring structure to complex workstreams.

Requirements

• Professional Experience: 8–12+ years in Brand Management, Growth Marketing, Shopper/Customer Marketing, or Commercial Strategy (CPG or retail strongly preferred).
• Leadership Level: Experience operating at or alongside US Brand Manager / Senior Brand Manager level or equivalent.
• Strategic Action: Proven track record of translating high-level strategy into business-driving plans and execution.
• Commercial Knowledge: Strong understanding of retail dynamics, customer expectations, and commercial levers.
• Technical Proficiency: Advanced PowerPoint skills (executive storytelling) and comfort with Excel and Airtable (or similar planning tools).

Qualifications

• Business Mindset: Thinks beyond function to focus on total business impact and commercial acumen (revenue, margin, and growth).
• Strategic Translation: Ability to take ambiguity and create clarity, focus, and action.
• Influential Communication: Executive-level storyteller able to distill complexity into compelling narratives and drive alignment across functions.
• Leadership Presence: High judgment with the ability to prioritize and make critical trade-offs while remaining a low-ego, high-ownership partner.
  

Tools (Preferred)

• PowerPoint (advanced—executive storytelling & sell-in decks)
• Excel (comfort with commercial inputs and analysis)

• Airtable or similar planning tools

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
  

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.