Job Overview

Our client is looking for a results-driven Shopify E-Commerce Marketing Specialist to manage and optimize their Shopify store while driving growth through SEO (including AI search), social media, and email marketing. This is a hands-on, multi-disciplinary role ideal for someone who understands both the technical and creative sides of E-Commerce growth. The role combines strategy, execution, and continuous optimization to scale online sales and enhance brand presence.

Client Overview

The client is a family business focused entirely on pets, encompassing three distinct companies. With a growing focus on their digital footprint, the group is now seeking a results-driven Shopify E-Commerce Marketing Specialist. This role is crucial for scaling online sales, enhancing brand presence, and boosting customer engagement across all digital channels.

Schedule:

• Flexible within Melbourne business hours, AU (25-30 hours per week)
  Note: Part-time initially, opportunity for ongoing engagement based on performance

Responsibilities

1. SEO & AI Search Optimisation

• Optimise website content for Google and emerging AI search platforms
• Google Ads Management and AI search engine optimization
• Improve product pages with structured, high-converting content
• Create and optimise FAQ sections targeting customer queries
• Implement schema markup (product, FAQ, local business)
• Identify keyword opportunities and content gaps

2. Shopify Website Optimisation

• Improve site structure, navigation, and user experience (UX)
• Optimise mobile responsiveness and performance
• Enhance page speed and technical SEO
• Improve product pages to increase conversions

3. Social Media Management

• Manage and grow presence on Facebook and Instagram
• Plan and schedule consistent, engaging content
• Create reels, short videos, and educational posts
• Showcase fish, new arrivals, and aquarium tips
• Engage with audience via comments and messages

4. Email Marketing (Mailchimp)

• Plan and execute email campaigns using Mailchimp
• Build, segment, and manage email lists
• Create newsletters, promotions, and automated flows
• Optimise open rates, click-through rates, and conversions

5. Content Creation

• Write blog posts (aquarium care, beginner guides, fish compatibility)
• Develop SEO-friendly product descriptions
• Generate content ideas aligned with customer needs and trends
• Collaborate on content strategy across channels

6. Conversion & Sales Growth

• Identify opportunities for upsells, bundles, and promotions
• Improve the customer journey from landing page to checkout
• Increase average order value (AOV)
• Monitor and optimise conversion rates

7. Local Marketing (Melbourne Focus)

• Optimise website for local search (Coburg & surrounding areas)
• Align website with Google Business Profile
• Drive in-store traffic and local pickup orders
• Support local campaigns and promotions

Requirements

• Proven experience managing Shopify E-Commerce stores and scaling sales for small to medium-sized businesses
• Experience managing Facebook and Instagram accounts
• Hands-on experience with Mailchimp (or similar platforms)
• Medium to advanced expertise across the entire digital marketing stack (SEO, SEM, Social Media, Email, CRO, and Content)
• Strong understanding of SEO, including modern AI-driven search trends
• Strong analytical skills with the ability to translate data (Google Analytics, Search Console) into actionable strategies
• Ability to create content, including copywriting, basic visuals, and short videos
• Understanding of conversion rate optimisation (CRO)

Qualifications

• Experience in pet, aquarium, or retail industries
• Basic graphic design or video editing skills
• Familiarity with analytics tools and Google Ads management

What Success Looks Like

• Growth in organic traffic (especially within Melbourne)
• Increased engagement and followers on social media
• Improved email campaign performance (open rates & revenue)
• Higher website conversion rates
• Measurable increase in online sales

How to Apply

Please include the following in your application:

• Shopify stores you have worked on
• Social media accounts you have managed
• Email campaign examples (Mailchimp or similar)
• Results achieved (traffic, engagement, sales growth)
• (Optional) Suggestions to improve a website or social media

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.