Digital Marketing Executive
Role Overview We are looking for a strategic, engagement-focused Digital Marketing Executive to lead our organic growth and brand presence. You will be responsible for building a loyal audience in the PropTech and Short-Term Rental (STR) space, focusing on high-value community engagement rather than paid acquisition. Your goal is to establish our brand as a thought leader and drive inbound leads through organic channels and sophisticated lifecycle marketing.
Schedule: Mon-Fri; UK Time; Schedule TBD
Key Responsibilities
- Organic Strategy Execution: Develop and lead a multi-channel organic growth strategy that prioritizes community building and brand authority.
- Content & Engagement: Create and manage social strategies (specifically LinkedIn and niche industry forums) to spark conversation and drive meaningful engagement.
- Email & Lifecycle Marketing: Design and execute email automation and nurture tracks to convert organic interest into platform users.
- SEO & Authority: Collaborate on content that improves organic visibility for niche industry terms and establishes our SaaS platform as an industry authority.
- KPI Reporting: Track and report on organic growth metrics, including engagement rates, community growth, and organic conversion paths.
Required Experience
- SaaS & Property Expertise: 5+ years in digital marketing, with mandatory experience in B2B SaaS and Property/Real Estate platforms.
- Organic Growth Track Record: Proven experience executing strategies that drive growth without a reliance on paid ads.
- Industry Knowledge: Deep understanding of Short-Term Rental (STR) or PropTech market dynamics.
- Communication Excellence: High-level verbal communication skills are essential. We are looking for a candidate who presents themselves with professional "presence," clarity, and confidence.
Ideal Candidate
You are a content-savvy marketer who thrives on interaction. You don’t just "post"—you engage. You understand the nuances of the property world and know how to position a SaaS product as the solution to industry pain points.
Independent Contractor Perks
- Permanent work from home
- Immediate hiring
- Steady freelance job