Job Overview

Our client is looking for a creative and results-oriented Digital Ads Specialist to take ownership of their end-to-end digital marketing efforts. This role is ideal for someone who can think strategically, execute independently, and create purposeful content that drives both brand awareness and revenue. You’ll go beyond templated content—developing innovative campaigns, optimizing paid ads, and continuously improving online visibility to support business growth.

Client Overview

The client is an established hair salon and beauty services business based in Singapore, supported by a team of 10–15 staff. They are focused on strengthening their digital presence and driving consistent growth through strategic, results-driven marketing initiatives.

Schedule

• Monday - Friday, (Flexible hours) Singapore Standard Time (SGT) (20 work hours per week)

Responsibilities

• Manage and grow social media platforms (Instagram, TikTok, Facebook) with engaging, platform-specific content (posts, reels, stories, short-form videos) aligned with business goals and visual identity
• Create strategic, on-brand content while developing and recommending creative marketing strategies to increase customer acquisition and retention
• Plan, launch, and optimize Meta Ads campaigns, including advanced targeting and lookalike audiences
• Manage and optimize Google Ads campaigns to drive traffic and conversions
• Implement SEO and GEO strategies to improve search rankings and local visibility while performing basic website updates and ensuring content is accurate and up to date
• Monitor campaign performance and continuously optimize for better results

Requirements

• Minimum 2 years of digital marketing experience with proven results
• Strong hands-on experience with Meta Ads Manager and Google Ads campaigns (setup, targeting, scaling, optimization)
• Solid understanding of SEO and GEO strategies
• Proven experience in social media management across Instagram, TikTok, and Facebook, with Canva and video editing tools (e.g., CapCut)
• Ability to manage basic website updates/content with strong creative and strategic thinking skills
• Highly self-motivated, able to work independently, with excellent communication skills

Nice-to-Have

• Experience in the hair, beauty, or wellness industry
• Familiarity with AI tools and emerging marketing technologies
• Experience managing digital assets via cloud platforms (Google Drive, Dropbox)

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.