Client Overview

Join a growing international business expanding its digital marketing efforts into the French market. The company has established successful campaigns in the UK and is now focused on replicating and localizing that success across key regions in France.

This role is essential in adapting proven strategies to a new market while maintaining strong performance and brand consistency.

Job Description

As a Bilingual Meta Ads Specialist, you will manage and optimize Meta advertising campaigns tailored for the French market. You will translate and localize high-performing UK campaigns, ensuring messaging resonates with French audiences while maintaining brand integrity.

This role requires both technical expertise in Meta Ads and a deep understanding of cultural nuances between UK and French markets.

Schedule

• Flexible during business hours (Greenwich Mean Time); 20 hours per week
• Replicate and adapt successful UK Meta campaigns for the French market
• Manage and optimize campaigns within targeted geographic regions
• Monitor daily ad spend and adjust strategies to maintain strong CPA performance

Responsibilities

Campaign Management & Optimization

Localization & Content Adaptation

• Translate and adapt ad copy from English to French
• Ensure brand tone and messaging are preserved across languages
• Adjust creatives and messaging based on local cultural nuances

Targeting & Market Execution

• Manage campaigns targeting audiences aged 35+ in key regions
• Focus on geographic targeting within a 100-mile radius of key cities
• Align campaigns with local consumer behavior and preferences

Performance Tracking & Reporting

• Monitor campaign performance and lead volume
• Provide regular reports on acquisition metrics
• Optimize campaigns based on performance insights

Collaboration & Coordination

• Coordinate with the local installation team for lead allocation
• Ensure smooth handoff of inbound inquiries
• Maintain alignment across marketing and operations teams

Requirements

• Native or professional fluency in both French and English
• 2–5 years of experience in digital marketing or Meta Ads management
• Proven track record in managing and optimizing paid social campaigns
• Strong understanding of UK and French market differences
• High attention to detail, especially in language and cultural nuance
• Experience in home improvement or construction marketing is a plus
• Ability to work independently and manage campaigns effectively

Scope & Engagement

• Manage and scale Meta campaigns for the French market
• Adapt existing UK creative assets and landing pages
• Handle high volumes of inbound inquiries (300+ monthly expected)
• Oversee budget management with scaling opportunities
• Ensure consistent international brand messaging

Why Join This Team?

• Work on international campaign expansion
• Leverage proven campaigns with strong performance potential
• Opportunity to shape market entry strategy for France
• Direct impact on lead generation and business growth

Independent Contractor Perks

• Permanent Work from Home
• Immediate Hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.