Role Overview

We are seeking a highly skilled GoHighLevel (GHL) Specialist & Operations Manager to own and manage the full CRM ecosystem, automation workflows, and outbound lead generation processes.

This is not a general VA role. The ideal candidate is a hands-on GHL expert who can build, optimize, and troubleshoot automations, funnels, and outreach systems independently—while also executing outbound campaigns and managing leads from first touch to booked call.

Work Schedule: 40hrs per week, Flexible within client's business hours | Eastern Time

Key Responsibilities

CRM & Platform Management

• Own and manage the GoHighLevel system (pipelines, workflows, tags, and automations)
• Maintain clean, organized data and proper segmentation
• Set up user permissions, system structure, and documentation (SOPs)
• Monitor system performance and troubleshoot issues

Automation & Campaign Management

• Build and manage email and SMS automation workflows
• Create sequences across the customer lifecycle (lead gen, nurture, follow-ups)
• Test and optimize campaigns for performance (open rates, conversions)
• Integrate tools such as Stripe, Zapier, and other systems

Outbound Lead Generation

• Execute outbound campaigns (email and LinkedIn outreach)
• Manage contact imports, sequencing, and pipeline progression
• Respond to inbound inquiries and email replies
• Schedule discovery calls and manage lead flow
• Track and report outreach performance

Funnel & Landing Page Development

• Build landing pages and funnels within GHL
• Ensure mobile responsiveness and basic SEO setup
• Set up tracking, forms, and conversion events
• Test all user flows before launch

Data Management & Reporting

• Maintain clean and structured contact databases
• Segment leads based on behavior and lifecycle stage
• Generate weekly reports on pipeline, conversions, and performance
• Ensure data accuracy and system reliability

Requirements

• 2+ years of hands-on experience building in GoHighLevel
• Strong experience with automation workflows, funnels, and landing pages
• Experience executing outbound campaigns (email + LinkedIn)
• Strong written and spoken English (C1–C2 level)
• Comfortable using AI tools (e.g., ChatGPT) to enhance productivity

Nice to have:

• Experience with payment systems like Stripe
• Familiarity with integrations using Zapier or similar tools
• Experience with funnel-based lead generation or online courses
• Basic understanding of SEO and landing page optimization
• Experience with CRM migrations or multi-system integrations

Ideal Candidate Profile

• True GHL specialist (not a generalist or beginner)
• Strong ownership mindset—takes full responsibility for systems and results
• Proactive and solutions-oriented
• Detail-focused with strong documentation habits
• Comfortable balancing technical builds and execution tasks
• Results-driven and focused on improving conversion and performance

Independent Contractor Perks

• Health Insurance in eligible locations

• Permanent work from home

• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.