The Role:
We are not looking for a generalist. We are seeking a Google Search Ads Specialist who "lives and breathes" the home services sector. You will take ownership of existing campaigns for our client roster, operating within our established SOPs while proactively identifying performance gaps. You must have a proven track record of managing multiple agency-side accounts and a deep understanding of lead generation for service-area businesses.
Schedule:
- Mondays to Fridays, 9:00 am to 6:00 pm (Eastern Time-Canada, 40 hours per week)
What You’ll Be Doing:
- Campaign Management: End-to-end management of Google Search Ads across multiple contractor accounts, ensuring optimal budget pacing and performance.
- Granular Optimization: Conduct rigorous search term audits, negative keyword management, and ad copy testing to drive down Cost Per Lead (CPL).
- Conversion Tracking: Manage call tracking (CallRail/WhatConverts) as the primary conversion event and ensure GA4/LSA integrations are flawless.
- Strategic Growth: Build and launch new campaign structures for onboarding clients and manage Google Local Service Ads (LSAs).
- Reporting: Provide proactive, client-ready insights on a weekly/monthly cadence, focusing on actionable wins rather than just data.
Requirements (Non-Negotiable):
- Certification: Active Google Ads Search Certification (Current).
- Vertical Experience: 2+ years of hands-on experience specifically in the home services or contracting vertical (Plumbing, HVAC, etc.).
- Agency Background: Proven ability to manage 10+ client accounts simultaneously.
- Budget Mastery: Experience optimizing "lean" budgets ($1k–$5k/mo) where every dollar must count.
Independent Contractor Perks:
- Permanent work from home
- Immediate hiring
- Health insurance coverage in eligible locations
Note:
- Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.