Business Development Executive – Lead Generation & Sales Development

We are seeking a dynamic and motivated Business Development Executive to join our team in a lead generation and appointment-setting role.

About The Role

You will be responsible for identifying, engaging, and qualifying potential business clients, with a focus on converting interested prospects into confirmed appointments for our sales team. This is a key position in our sales pipeline, where your ability to build relationships and communicate value will directly impact business growth.

Key Responsibilities

• Generate high-quality leads from target market segments
• Conduct outreach via phone, email, and other communication channels
• Qualify leads and assess fit for our solutions
• Convert qualified prospects into scheduled appointments
• Maintain accurate records of all lead activity and conversions
• Work closely with the sales team to understand client needs and pain points
• Meet or exceed lead generation and conversion targets

Target Audience

You will be focusing your efforts on small and medium-sized businesses (SMEs) across various sectors including:

• Retail and hospitality businesses (shops, restaurants, cafés)
• E-commerce and service-based businesses (salons, gyms, etc.)
• Limited companies and startups
• High-transaction volume businesses

What We're Looking For

• Proven experience in lead generation, business development, or sales development
• Strong communication and interpersonal skills
• Ability to build rapport quickly and handle objections professionally
• Target-driven mindset with a focus on metrics and results
• Self-motivated and able to work independently
• Proficiency with CRM systems and standard business tools
• Excellent organisational and time management skills

What We Offer

Competitive compensation structure with performance-based incentives, opportunity to work with a growing business, and clear progression potential.