Social Media & Business Development Specialist

About the Role

We are seeking a talented Social Media & Business Development Specialist to join our growing team. In this role, you will be responsible for evaluating and optimizing our social media presence while developing and executing strategies to drive business growth and revenue.

Key Responsibilities

• Conduct comprehensive analysis of current social media channels and performance metrics
• Identify gaps and opportunities for improvement across all social platforms
• Develop and implement targeted social media strategies to increase engagement and brand visibility
• Create actionable recommendations to enhance social media content and posting strategies
• Drive business development initiatives through social channels to generate leads and sales
• Monitor competitor social media activity and industry trends
• Report on social media performance and business impact metrics

Key Skills & Experience

• Proven experience in social media management and strategy
• Strong understanding of social media analytics and KPIs
• Experience in business development or sales-focused marketing
• Excellent written and verbal communication skills
• Ability to analyze data and provide strategic recommendations
• Knowledge of major social platforms (LinkedIn, Instagram, Facebook, TikTok, etc.)
• Project management and organizational skills

What We're Looking For

A creative, results-driven professional who can evaluate our current social media efforts and provide actionable insights to drive business growth. You should be comfortable presenting findings and recommendations to stakeholders.