Media Buyer - Social & Search
We are seeking an experienced Media Buyer to manage and optimize paid advertising campaigns across social media and search platforms for our growing agency.
Key Responsibilities:
- Plan, execute, and optimize paid advertising campaigns on social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.)
- Manage Google Ads and search engine marketing campaigns to drive qualified traffic and conversions
- Monitor campaign performance metrics and provide regular reporting to stakeholders
- Conduct keyword research and audience targeting to maximize ROI
- Manage media budgets and ensure efficient spend allocation
- A/B test ad creative and messaging to improve campaign performance
- Stay current with platform updates and best practices in digital advertising
Required Skills:
- Proven experience as a Media Buyer or similar role managing paid social and search campaigns
- Proficiency with advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn, etc.)
- Strong analytical and problem-solving abilities
- Experience with campaign analytics and reporting tools
- Excellent organizational and time management skills
- Ability to work independently and meet deadlines
Nice to Have:
- Experience in the professional training and coaching industry
- Knowledge of marketing automation platforms
- Portfolio demonstrating successful campaign results