Lead Generation Specialist

About the Role

We are seeking an experienced Lead Generation Specialist to join our growing wholesale real estate team. You will be responsible for identifying and acquiring high-quality leads through various outbound and digital marketing channels.

Key Responsibilities

• Conduct targeted cold calling campaigns to identify potential clients and business opportunities
• Research and scrape relevant data from online sources to build prospect lists
• Manage and optimize digital advertising campaigns across platforms including Google Ads and Meta
• Develop and implement lead acquisition strategies to drive business growth
• Track and report on lead generation metrics and campaign performance
• Follow up with prospects and maintain detailed records of all interactions

Requirements

• Proven experience in cold calling and lead generation
• Strong knowledge of data research and scraping techniques
• Experience managing digital advertising campaigns (Google Ads and/or Meta preferred)
• Excellent communication and interpersonal skills
• Self-motivated and able to work independently
• Proficiency with CRM systems and lead management tools
• Real estate industry experience is a plus

What We Offer

• Competitive compensation structure
• Opportunity to work in a dynamic, growth-focused environment
• Potential for commission-based earnings