Digital Marketing Specialist
We are seeking a Digital Marketing Specialist to join our team in the Recreational Facilities and Services industry. This is an excellent opportunity to make a significant impact on our online presence and customer reach.
Key Responsibilities:
- Develop and execute backlink strategies to improve domain authority and search engine rankings
- Build and manage local citations across relevant directories and platforms
- Optimize Google Map presence and local SEO across multiple geographic locations
- Create, curate, and manage video content for social media platforms
- Develop and implement social media strategies across Instagram, TikTok, YouTube, and Facebook
- Monitor and analyze performance metrics to drive continuous improvement
- Collaborate with internal teams to ensure consistent brand messaging
Required Skills:
- Proven experience in SEO and local search optimization
- Knowledge of backlink building and domain authority improvement
- Video content creation and editing experience
- Social media management across multiple platforms
- Familiarity with analytics tools and performance tracking
- Strong understanding of Google My Business optimization
Preferred Qualifications:
- Experience in the recreational or hospitality industry
- Proficiency with social media management tools
- Digital marketing certification