About the Role

We are seeking an experienced Marketing Automation Specialist to join our team on a project basis. This role focuses on developing and implementing marketing automation strategies to drive lead generation and optimize our digital marketing funnel.

Key Responsibilities

• Design and implement marketing automation workflows to streamline lead generation processes
• Create and optimize landing pages for improved conversion rates
• Develop and manage marketing funnels across our digital channels
• Configure and manage marketing automation platform to support campaign objectives
• Update and enhance website content to support marketing initiatives
• Monitor automation performance and provide optimization recommendations
• Collaborate with cross-functional teams to ensure seamless campaign execution

Required Skills & Experience

• Proven experience with marketing automation platforms and workflows
• Strong understanding of lead generation strategies and best practices
• Experience with landing page creation and optimization
• Proficiency in funnel design and implementation
• Experience with website management and updates
• Ability to work independently and manage project timelines
• Excellent attention to detail and analytical mindset

Nice to Have

• Experience with HubSpot or similar CRM platforms
• Knowledge of marketing analytics and reporting