About the Role

We are seeking an experienced professional to join our team on a project basis to optimize our ecommerce marketing infrastructure and customer engagement strategy. This is an excellent opportunity to work with a growing retail organization looking to enhance their digital marketing capabilities.

Responsibilities

• Audit and evaluate current ecommerce platform setup and email marketing configuration
• Develop strategic recommendations for improving customer engagement and marketing automation
• Identify optimization opportunities to enhance conversion rates and customer lifetime value
• Collaborate with internal teams to implement best practices and streamline workflows
• Provide guidance on platform integration and data management
• Create an actionable implementation plan for upcoming initiatives

Requirements

• Proven experience with ecommerce platforms and marketing automation tools
• Strong understanding of customer journey mapping and email marketing strategies
• Demonstrated ability to audit and optimize marketing technology stacks
• Excellent analytical and problem-solving skills
• Strong communication skills with the ability to present recommendations clearly
• Experience in the retail industry is a plus

What We're Looking For

A strategic thinker who can assess current marketing infrastructure, identify gaps, and recommend solutions that drive measurable business results. You should be comfortable working in a consultative capacity and translating technical capabilities into business value.