Digital Marketing Specialist - Meta Campaign Setup

About the Role

We are seeking a Digital Marketing Specialist with expertise in Meta advertising platforms to establish and manage a comprehensive campaign strategy. This role involves replicating an existing proven campaign structure across new geographic markets, ensuring consistency in messaging and performance metrics.

Key Responsibilities

• Set up and configure Meta advertising campaigns across multiple platforms
• Replicate existing campaign structures and strategies to new target markets
• Manage campaign budgets, bidding strategies, and optimization
• Conduct market research and localization analysis for new territories
• Monitor campaign performance and provide detailed reporting
• A/B test creative assets and messaging variations
• Ensure compliance with local advertising regulations and platform policies

Required Skills and Experience

• Proven experience managing Meta (Facebook/Instagram) advertising campaigns
• Strong understanding of campaign structure, audience targeting, and conversion optimization
• Experience working with international or multi-market campaigns
• Proficiency with Meta Business Suite and analytics tools
• Excellent analytical and problem-solving skills
• Strong communication and project management abilities

Industry

Consumer Electronics