Job Overview

Our client is seeking a forward-thinking AI Creative Designer (Luxury Branding) to spearhead digital marketing and market expansion initiatives for a line of patent-protected wellness products. This unique role sits at the intersection of health education and cutting-edge technology. Rather than relying on costly influencer partnerships or micro-celebrities, you will lead a highly efficient, AI-driven content strategy. By leveraging advanced generative AI tools to create realistic digital avatars, you will help foster meaningful, global conversations around health and perimenopause education. This is an exceptional opportunity to scale innovative digital marketing campaigns across both the U.S. and Indian markets while shaping the future of AI-powered brand engagement.

Schedule

• Monday - Friday, 9:00 AM – 1:00 PM IST [Indian Standard Time] (20 hours per week)

Responsibilities

• Digital Avatar Engineering: Utilize advanced generative AI platforms to create highly realistic digital avatars tailored to engage varying regional consumer demographics.
• Multi-Platform Deployment: Edit, format, and publish regular short-form video assets and posts on Instagram and TikTok using pre-drafted brand scripts and scientific guidelines.
• Efficiency Transformation: Spearhead the brand's strategic transition away from high-cost, traditional influencer talent toward asset-owned, scalable AI media pipelines.
• Cross-Border Scheduling: Implement strategic multi-region posting schedules engineered to maximize organic audience reach across conflicting time zones (US and India).
• Community Education: Craft visual storytelling formats that break taboos, opening vital global conversations regarding wellness, hormonal health, and perimenopause tracking.
• Trend Adaptation: Monitor shifting Instagram Reels and TikTok algorithms, audio trends, and layout styles to continuously optimize video retention loops.
• Commercial Sync: Partner closely with the local India-based executive team to ensure everyday social media outputs directly mirror current quarterly revenue and commercial expansion goals.
• Brand Governance: Serve as a digital advocate, ensuring medical precision, visual elegance, and a consistent empathetic tone are perfectly preserved across all profiles.
• Dynamic Asset Creation: Produce both static and video ads in various dimensions optimized for different digital advertising platforms while providing general creative support for multi-channel marketing efforts.

Requirements

• Social Media Footprint: Proven professional experience as a Social Media Manager, Creative Content Producer, or Digital Strategist with a focus on short-form vertical video.
• Generative AI Fluency: Direct, practical proficiency utilizing generative AI tools for high-fidelity image composition and video generation (e.g., Midjourney, Runway, HeyGen, Synthesia, or similar workflows).
• Strategic Portfolio: A comprehensive creative portfolio showcasing previous digital marketing execution, sharp visual editing, and narrative storytelling metrics, preferably in luxury, premium lifestyle, or high-end minimalist design environments.
• Luxury Market Alignment: A strong, demonstrative understanding of high-end design principles, minimalist aesthetics, and premium luxury branding.
• Global Mindset: Strong understanding of consumer behavior across both the South Asian and North American markets, with the communication clarity needed to collaborate seamlessly with international stakeholders.
• Hybrid Workflow Execution: Advanced proficiency with AI creative tools or a sophisticated hybrid approach. While traditional graphic design knowledge is required, you must leverage AI extensively to accelerate and elevate asset generation.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring timelines

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.