Job Overview

Our client is seeking a CRM Operations & Analytics Manager to oversee campaign execution and data analysis across 11 client storefronts. In this role, you will be responsible for loading, scheduling, and performing strict quality control on all email and SMS campaigns, ensuring zero compliance or targeting errors. Beyond daily execution, you will analyze post-campaign performance data to identify revenue opportunities, spot trends, and deliver evidence-backed strategy recommendations. Working alongside an in-house graphic designer and reporting directly to the CEO, you will turn raw campaign metrics into actionable growth plans.

Schedule

• Flexible during client's business hours, EST (20 work hours per week)

Responsibilities

Execution (per cycle, biweekly per store)

• Load approved campaigns into each store's CRM — audiences, creative, copy, send times, and tracking.
• QC every send before it fires (test-sends, previews, and pre-send sanity checks).
• Enforce suppression lists and manage cross-store audience conflicts.
• Monitor deliverability and first-2-hour engagement.
• Flag any compliance concerns before sends.

Analysis and Optimization (ongoing and end-of-cycle)

• Pull performance data per campaign on a 7-day lag and build a short post-cycle readout (what worked, what didn't, and the hypothesis for the next cycle).
• Conduct segment-level analysis to determine which audiences convert, which are fatigued, and which need recutting.
• Perform send-time and subject-line testing using structured A/B tests or informed reads.
• Track credit efficiency, including projected spend vs. actual per store and portfolio.
• Identify cross-store patterns to determine if a win in one store is worth testing in another.
• Provide specific, evidence-backed recommendations (e.g., "UWS Regulars converts 3x better on Sunday 11am vs Wednesday 6pm; moving premium sends to Sunday").

Requirements

• Hands-on experience with enterprise CRM or loyalty platforms such as Alpine IQ, Springbig, Dutchie, Klaviyo, Braze, Iterable, or similar.
• Strong understanding of SMS and email marketing, including segmentation, deliverability, A/B testing, opt-out handling, and campaign compliance (CAN-SPAM and TCPA).
• Proficiency in marketing performance analysis using pivot tables, cohort analysis, open/click/conversion funnels, CSV exports, and spreadsheet analysis.
• Comfortable delivering post-cycle performance readouts within 10 days of cycle close.
• Excellent written English with the ability to QC copy across multiple brand voices and communicate insights clearly.
• Exceptional attention to detail and intellectual honesty, with zero tolerance for compliance misses, wrong-audience sends, and missed campaign windows.
• Ability to maintain high execution standards and overlap with US Eastern Time for at least 4 hours per day.
• Preferred: Experience in cannabis or other regulated industries, multi-location CRM operations, dashboard tools (Looker, DOMO, Power BI), basic SQL, NY cannabis advertising regulations, HTML/Liquid, and Canva or Figma.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.