Job Overview
Our client is seeking a highly skilled Performance Marketing Specialist to manage end-to-end digital marketing execution across multiple business entities. This role covers both paid advertising and organic social media strategy, with a strong focus on performance marketing, campaign optimization, and ROI-driven decision-making. The ideal candidate is analytical, highly independent, and experienced in managing multiple client accounts while maintaining tight control over budgets and performance.
Schedule
Monday - Friday, 8:00 AM - 5:00 PM AEST (40 work hours per week)
Responsibilities
- Plan, build, and manage end-to-end paid advertising campaigns, structures, targeting strategies, and performance funnels across Google Ads and social platforms.
- Monitor, analyze, and optimize ad budgets and campaigns continuously to maximize ROI, conversions, and approved spend limits.
- Develop and execute organic social media strategies across multiple client accounts while maintaining consistent brand messaging.
- Integrate AI-generated content workflows (e.g., Claude) into marketing strategies, content direction, and creatives.
- Manage website updates, landing page optimization, and Google Business Profiles across multiple client accounts.
- Support email marketing campaigns, automation workflows, marketing funnels, and customer engagement systems.
- Analyze performance data regularly across all channels to provide actionable insights, key metric tracking, and trend reports.
Requirements
- Proven experience managing Google Ads (PPC) and paid social media campaigns.
- Strong understanding of organic social media strategy, content execution, and multi-account client management.
- Strong analytical mindset with the ability to interpret data, optimize performance, and prioritize ROI outcomes.
- Comfortable utilizing AI tools (e.g., Claude) to support content creation and creative workflows.
- Strong budget management discipline with high attention to financial constraints and execution detail.
- Highly independent, resourceful, and capable of working proactively without close supervision.
- Excellent verbal and written communication skills to translate data insights clearly to leadership.
Portfolio Requirement
Applicants must provide a portfolio that includes clear examples of:
- Google Ads campaigns (structure, results, or case studies).
- Paid social media campaigns (Facebook, Instagram, etc.).
- Organic social media pages managed.
- Landing pages, website work, or performance results showing ROI improvements (if available).
Independent Contractor Perks
- Permanent work from home
- Immediate hiring
- Health Insurance Coverage for eligible locations
Note
Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.