Job Overview

Our client is looking for a dedicated LinkedIn Marketing Specialist to drive brand visibility and lead generation. In this role, you will serve as the dedicated resource focusing on converting LinkedIn marketing efforts into measurable, qualified customer leads, while collaborating closely with leadership to align campaigns with business development goals.

Schedule

• Flexible during client business hours AEST (20 work hours per week)

Responsibilities

• Manage and execute LinkedIn marketing campaigns to drive brand visibility and lead generation
• Create, schedule, and publish engaging content aligned with Australia's brand and service offerings
• Monitor LinkedIn engagement and proactively respond to prospects to nurture potential leads
• Identify and qualify leads from LinkedIn activity and share confirmed leads with the internal team
• Track campaign analytics and provide regular performance reports with actionable insights
• Optimize LinkedIn ad campaigns to improve conversion rates and reduce cost per lead
• Report directly to leadership to align content and campaigns with business development goals
• Support broader digital marketing initiatives as needed beyond LinkedIn

Requirements

• Proven experience managing LinkedIn marketing campaigns in a B2B environment
• Strong understanding of LinkedIn's advertising platform, content strategies, and lead generation tools
• Excellent written communication skills with the ability to craft professional, engaging copy
• High level of attention to detail and ability to maintain brand consistency
• Ability to work independently and manage tasks with minimal supervision
• Analytical mindset with experience interpreting social media metrics and campaign data
• Ability to continuously refine targeting and messaging strategies based on performance data

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.