About Us

We are a fast-growing eCommerce business looking for an experienced Email & SMS Marketing Specialist to take ownership of our customer retention marketing. This role is ideal for someone who understands how to build high-converting email and SMS campaigns, create automated customer journeys, and design engaging content that drives revenue.

Role Overview

You will be responsible for planning, creating, designing, and optimizing our email and SMS marketing strategy. Working closely with our marketing and eCommerce teams, you will manage all customer communication flows, promotional campaigns, segmentation, and performance reporting.

Schedule

• Monday - Friday 9:00 AM - 6:00 PM UK Time with 1-hour unpaid break

Key Responsibilities

Email Marketing

• Manage and optimize all Klaviyo email marketing activities.
• Create, build, and maintain automated flows including:

• • Welcome Series
  • Abandoned Cart
  • Browse Abandonment
  • Post-Purchase
  • Win-Back Campaigns
  • Customer Retention Flows
  • VIP & Loyalty Campaigns

• Develop and execute weekly and monthly promotional email campaigns.
• Segment audiences to improve engagement, conversion, and customer lifetime value.
• Conduct A/B testing on subject lines, content, offers, and send times.
• Monitor deliverability, list health, and campaign performance.

SMS Marketing

• Manage SMS marketing campaigns and automated flows.
• Develop SMS customer journeys that complement email marketing.
• Create engaging SMS copy that drives clicks and conversions.
• Ensure compliance with SMS marketing regulations and best practices.

Design & Content Creation

• Design visually appealing email templates and campaign creatives.
• Create email layouts that are mobile-first and conversion-focused.
• Work with brand guidelines to ensure consistent messaging and design.
• Coordinate with creative teams for imagery and promotional assets where required.

Reporting & Optimization

• Analyze campaign performance and provide actionable insights.
• Track key metrics including:

• • Revenue attribution
  • Open rates
  • Click-through rates
  • Conversion rates
  • Subscriber growth
  • Customer retention metrics
• Continuously improve campaign performance through testing and optimization.

Required Skills & Experience

• Minimum 2+ years’ experience managing email marketing for eCommerce brands.
• Strong hands-on experience with Klaviyo.
• Experience building and optimizing email automation flows.
• Experience with SMS marketing platforms and automation.
• Understanding of customer lifecycle marketing and retention strategies.
• Ability to design professional email campaigns.
• Knowledge of segmentation, A/B testing, and deliverability best practices.
• Strong analytical and reporting skills.
• Excellent written English and copywriting skills.

Preferred Qualifications

• Experience working with Shopify stores.
• Experience with loyalty and subscription programmes.
• Basic graphic design skills using Canva, Figma, Adobe Creative Suite, or similar tools.
• Understanding of customer acquisition and retention metrics.

Success Measures

• Increased email and SMS-attributed revenue.
• Improved customer retention and repeat purchase rates.
• Growth in subscriber lists.
• Improved engagement and conversion metrics.
• Successful implementation and optimization of automated customer journeys.

Independent Contractor Perks

• Permanent Work from Home
• Immediate Hiring
• Health Insurance Coverage for eligible locations

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.