Overview:

We are seeking a creative, proactive, and results-driven Social Media Content & Community Manager (Healthcare) to manage and grow our online presence across multiple social media platforms. This role is responsible for developing engaging content, building online communities, increasing brand awareness, and supporting overall marketing objectives through strategic social media management.

The ideal candidate has strong content creation skills, exceptional written English, experience using Canva, and a solid understanding of audience engagement strategies across Facebook, Instagram, and LinkedIn. Experience within the healthcare sector, particularly home care services, aged care, nursing, or related industries, is highly preferred.

Schedule: Part-time, 20 hours per week | Flexible during client business hours | Canberra, ACT

Responsibilities:

Content Creation & Strategy

• Develop and create engaging visual content, including reels, short-form videos, graphics, and images

• Write compelling captions, social media copy, and engagement-focused content

• Create content aligned with brand messaging and evolving business priorities

• Generate original content ideas that drive audience engagement and brand awareness

Social Media Management

• Schedule and publish content across Instagram, Facebook, LinkedIn, and other relevant social platforms

• Maintain a consistent posting schedule and content calendar

• Ensure all content adheres to brand standards and platform best practices

Community Engagement

• Actively engage with followers, respond to comments and messages, and foster meaningful online conversations

• Build and nurture social media communities to strengthen brand loyalty and trust

• Monitor audience sentiment and identify opportunities for increased engagement

Analytics & Reporting

• Track and analyze social media performance metrics

• Prepare regular reports on engagement, reach, audience growth, and content effectiveness

• Provide recommendations to improve performance and achieve marketing objectives

Brand Growth & Collaboration

• Align social media activities with changing business goals and marketing initiatives

• Collaborate with stakeholders to ensure content supports broader business strategies

• Identify emerging social media trends and recommend innovative approaches

Requirements:

• Proven experience in professional social media management

• Strong proficiency in Canva for creating social media graphics and visual content

• Experience editing images and videos for social media platforms

• Excellent English writing, editing, and communication skills

• Strong understanding of Instagram and Facebook engagement strategies

• Working knowledge of LinkedIn content management and audience engagement

• Ability to manage multiple social media platforms simultaneously

• Strong organizational skills and ability to meet deadlines consistently

• Self-motivated with the ability to work independently

Preferred Qualifications:

• Experience working within the healthcare industry

• Knowledge of home care services, aged care, nursing, disability support, or related healthcare sectors

• Understanding of healthcare marketing considerations and audience communication best practices

• Experience using social media scheduling and analytics tools

Position Highlights:

• Primary focus on Instagram and Facebook engagement, audience growth, and community management

• Secondary focus on LinkedIn content and professional brand development

• Opportunity to create impactful content within the healthcare and home care industry

• Utilize Canva and social media tools to develop engaging visual content

• Work independently while contributing to long-term brand growth and marketing strategy

• Regular performance reviews and strategic alignment sessions

Independent Contractor Perks:

• Permanent work from home

• Immediate hiring

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.