Social Media Marketing Specialist | DTC E-Commerce | Remote | Immediate Hire Role
Role Overview
We are seeking a Social Media Marketing Specialist to develop and execute a content-driven growth strategy focused on building brand awareness and driving organic growth on Instagram, with potential expansion to other platforms.
Schedule: Part-time, 20 hours per week Flexible Monday - Friday 9am - 5pm Pacific Time
Responsibilities
- Develop and execute a content strategy to grow brand awareness and organic reach on Instagram
- Monitor social media trends, audience insights, and competitor activity to guide content direction
- Manage community engagement including responding to comments, DMs, and active interaction with relevant communities and influencers
- Schedule and publish consistent, on-brand content across social platforms
- Drive traffic and generate leads from social media to the company website
- Track performance metrics and deliver monthly reports (growth, engagement, conversions, insights)
- Continuously refine strategy based on data and feedback from the founding team
Requirements
- Proven experience in social media marketing with demonstrated organic growth results
- Strong understanding of content strategy, audience targeting, and community building
- Experience with DTC brands or startups is a plus
- Excellent written communication and attention to detail
- Ability to work independently in a part-time remote role (20 hours/week)
- Strong understanding of Instagram growth strategies (TikTok/LinkedIn experience is a plus)
- Solid portfolio of past social media work and sample campaigns is required
Scope
- Primary platform: Instagram (with potential expansion to LinkedIn and others)
- Part-time role (20 hours/week) with potential to scale to full-time based on performance
- Work closely with the founding team on brand and product alignment
- Engage with influencers, communities, and niche audiences in the DTC space
- Support ongoing brand growth and content experimentation
Independent Contractor Perks
Permanent work from home
Immediate hiring
Steady freelance job
Side Note
This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.
Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.