Job Overview

Our client is looking for a proactive and creative Social Media & Integrated Marketing Specialist to support and drive digital growth across two expanding brands. This comprehensive position carries end-to-end ownership of organic social media management, creative content production, localized community marketing, email campaigns, paid Meta advertising, and performance analytics. The ideal candidate is an execution-focused professional who does not simply schedule posts, but can independently translate product features and customer stories into high-performing visual assets using Canva and video editing tools with minimal day-to-day supervision.

Client Overview

Our client operates a dynamic e-commerce and retail portfolio consisting of two specialized brands:

• Business 1: The primary business entity, focused on manufacturing and supplying heavy-duty pop-up gazebos, event shelters, market stalls, and customized display solutions for businesses, educational institutions, sports clubs, and outdoor event organizers.
• Business 2: A fast-growing brand providing practical home and outdoor living products, including furniture, residential storage solutions, pet products, garden sheds, and industrial shelving systems.

Schedule 

• Flexible during client business hours [New Zealand Time ] (20 hours per week)

Responsibilities

• Social Media Account Management: Manage, audit, and maintain profile integrity across company business accounts including Facebook, Instagram, TikTok, LinkedIn, and Neighbourly; ensure all public-facing information, tracking links, and contact channels remain accurate and up to date.
• Content Planning & Deployment: Structure and execute separate content pipelines for both brands; maintain a minimum cadence of 4 posts per week for Hercules Gazebo (including reels and educational videos) and 4 distinct image-based posts per month for Hercules Store, compiling assets every Thursday for managerial review.
• Content Creation & Design: Independently design high-conversion social graphics, promotional digital banners, and edited product images inside Canva; produce short-form video reels and TikToks using CapCut, incorporating captions, fluid transitions, and brand overlays.
• Community Marketing & Audience Development: Research and actively engage with relevant niche Facebook community groups (local markets, sports clubs, small business groups, and event organizers) to build organic brand visibility through high-value content interactions.
• Paid Social Advertising: Strategize, build, and optimize paid Meta advertising campaigns within fixed monthly budgets; execute audience testing, manage remarketing funnels, and perform continuous copy variations to maximize total ROAS.
• Email Marketing Pipeline: Manage the end-to-end weekly email marketing schedule through Klaviyo, handling list segmentation, campaign setup, link mapping, asset testing, and automated scheduling for at least one broad campaign drop per week.
• Analytics & Performance Reporting: Compile comprehensive monthly reports covering organic channel metrics, paid advertising attribution scales (CTR, CPC, conversion rates), email click maps, and audience growth insights to deliver definitive strategy recommendations.

Requirements

• Platform Footprint: Proven professional experience managing Facebook, Instagram, and Meta Business Suite architectures for commercial brands.
• Email & Ad Stack Fluency: Direct, practical proficiency utilizing Klaviyo for email marketing alongside hands-on campaign execution inside Meta Ads Manager.
• Visual Production Capability: Strong Canva skills combined with proven experience independently recording, cutting, and editing short-form video formats via CapCut or highly equivalent software.
• Marketing Foundations: Strong structural understanding of direct-response audience targeting, digital remarketing loops, and core performance advertising metrics (CTR, CPC, and ROAS).
• Linguistic Standard: Exceptional written English communication skills tailored for crafting engaging captions, clear digital storytelling, and persuasive call-to-actions (CTAs).
• Operational Discipline: High attention to detail with a demonstrated ability to follow structured multi-stage approval processes and meet strict calendar deadlines.
• Personal Attributes: Highly creative, organized, self-motivated, and comfortable working independently while remaining responsive to positive operational feedback.

Qualifications

• Direct experience developing content, managing storefront integrations, or running paid campaigns specifically for TikTok accounts is preferred.
• Prior background operating within the retail, e-commerce, commercial event organization, outdoor hardware, or home furnishings sectors.
• Demonstrated track record executing community marketing campaigns or generating organic sales pipeline through hyper-local network groups (e.g., Neighbourly or localized community registries).

Portfolio Requirement Applicants must provide a comprehensive creative portfolio displaying personal, real-world execution of the following assets:

• Canva graphic design templates and layout illustrations
• Live social media posts or structured copywriting samples
• Short-form video loops (Reels, Shorts, or TikTok content)
• Facebook or Instagram advertising creatives (if available)
• Email marketing examples (if available)
• Note: Submissions missing validated design and content production examples will not be considered.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.