Job Overview
We are seeking a creative and highly organized Social Media & Marketing Assistant to support the growth of a personal wellness brand. In this role, you will manage content across Instagram and YouTube, edit engaging short-form videos, create email newsletters, and support business development through outreach and research initiatives. The ideal candidate is proactive, detail-oriented, and passionate about building online communities and expanding brand visibility. 

Schedule: Monday, Wednesday, Friday. EST

Responsibilities:

• Manage and maintain brand consistency across Instagram and YouTube platforms, including scheduling and posting content strategically
• Edit short-form video content recorded by the client for social media and YouTube publication
• Design and distribute weekly newsletters via Flodesk, including inspiration content and class connection links
• Conduct research on international retreat locations, evaluating season, logistics, and suitability
• Draft and send outreach emails and pitch submissions for upcoming yoga festivals and workshop opportunities
• Monitor social media engagement and respond to messages to foster community growth

Requirements:

• Proven experience in social media management and digital marketing for a personal brand or small business (APPLICATIONS WITH PORTFOLIOS WILL BE PRIORITIZED)
• Strong video editing skills for short-form content suitable for Instagram and YouTube
• Familiarity with email marketing platforms and newsletter design
• Excellent written communication skills with a professional yet warm tone
• High level of attention to detail and ability to maintain consistent posting schedules
• Proactive mindset with the ability to suggest new ideas for audience growth and monetization

Scope:

• Part-time engagement of approximately 15 hours per week (60 hours per month)
• Support the client's growing wellness brand across social media, email marketing, and administrative research
• Help drive audience growth on Instagram and YouTube to expand the client's student base
• Assist with time-sensitive projects including retreat planning and festival pitch preparation
• Operate within the client's preferred time zone with some scheduling flexibility
• Serve as a long-term dedicated resource to free up the client's time for teaching and content recording

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations (for full-time roles only)

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.