About the Role

We are a premium food brand focused on creating high-quality sauces, seasonings, marinades, and flavor products that help people become the hero in their kitchen and at the grill. Our mission is to bring families and communities together through bold flavors and exceptional products.

As we continue to grow our direct-to-consumer business, we're looking for an organized, creative, and detail-oriented Influencer, Social Media & Email Marketing Coordinator to help expand our digital presence through influencer partnerships, engaging social media content, email marketing campaigns, and Shopify promotions.

This is a hands-on role for someone who enjoys managing multiple projects, staying organized, and turning marketing efforts into measurable business growth.

Key Responsibilities

Influencer Program Management

• Manage influencer outreach across military, veteran, BBQ, grilling, food, family, and lifestyle communities.
• Track influencer outreach, approvals, shipments, promo codes, and campaign performance.
• Maintain and update influencer databases and tracking spreadsheets.
• Coordinate product shipments with the fulfillment team.
• Follow up with influencers throughout campaign lifecycles.
• Help develop scalable processes as the influencer program grows.

Shopify Promotions & Sales Tracking

• Create and manage unique influencer promo codes within Shopify.
• Track promo code performance and influencer-generated sales.
• Maintain accurate sales reports and performance dashboards.
• Identify high-performing influencers for future campaigns and promotions.

Social Media Management

• Schedule and publish 3–5 social media posts per day across multiple platforms.
• Create engaging captions, hashtags, and promotional copy.
• Organize and maintain digital content libraries.
• Repurpose influencer-generated content into branded social media posts.
• Monitor engagement and recommend content improvements based on performance.
• Develop content themes around recipes, grilling, BBQ, family meals, seasonal promotions, and customer stories.

Email Marketing

• Build and execute email campaigns using Klaviyo.
• Create and schedule approximately five marketing emails per week.
• Write engaging email copy, subject lines, preview text, and calls to action.
• Coordinate email campaigns with social media promotions and influencer campaigns.
• Monitor email performance, including open rates, click-through rates, engagement, and revenue.
• Assist in developing reusable email templates and automated workflows.

Platforms & Tools

• Shopify
• Klaviyo
• Instagram
• Facebook
• TikTok
• YouTube Shorts
• Pinterest
• Google Sheets / Microsoft Excel
• Google Drive or Dropbox
• Trello, Asana, Monday.com, Notion, or similar project management tools
• Canva or similar design tools
• Slack

Requirements

• 2+ years of experience in social media marketing, influencer marketing, digital marketing, or a related role.
• Excellent written English communication skills.
• Strong organizational and time management skills.
• Experience managing multiple projects and deadlines simultaneously.
• Experience creating and scheduling social media content.
• Basic understanding of influencer marketing and affiliate programs.
• Experience with Shopify or the ability to learn quickly.
• Experience using Klaviyo or another email marketing platform is preferred.
• Comfortable using Google Sheets or Microsoft Excel for tracking and reporting.
• Strong attention to detail when managing promo codes, spreadsheets, and campaign data.
• Ability to work independently with minimal supervision.
• Reliable high-speed internet connection.
• Available to attend meetings with the hiring manager between 5:00 AM and 8:00 AM PST.

Preferred Qualifications

• Experience working with food, BBQ, grilling, consumer packaged goods (CPG), or e-commerce brands.
• Experience managing influencer or affiliate marketing campaigns.
• Experience creating Shopify discount codes and customer segments.
• Experience building Klaviyo campaigns, automations, and email flows.
• Familiarity with Canva or similar graphic design tools.
• Experience creating social media content calendars.
• Experience managing TikTok, Instagram Reels, YouTube Shorts, and Facebook content strategies.

Key Competencies

• Exceptional organizational skills
• Strong written communication
• Creativity and content planning
• Attention to detail
• Time management
• Initiative and ownership
• Adaptability in a fast-paced environment
• Analytical thinking and reporting
• Collaboration and teamwork

Success Metrics

Success in this role will be measured by:

• Growth and management of the influencer program
• Number of influencer partnerships established
• Accuracy of influencer and sales tracking
• Consistency of social media publishing
• Growth in social media engagement
• Email campaign performance and revenue generation
• Successful execution of Shopify promotions
• Overall contribution to brand awareness, customer engagement, and sales growth