Overview:

Our client is looking for a Social Media Competitive Research & Insights Specialist to serve as the research engine behind a new social media consultancy. The ideal candidate will conduct deep-dive competitive analysis across Facebook, Instagram, TikTok, and other platforms to identify which companies are winning online and why. In this role, you will create detailed analytical reports comparing social media performance metrics such as engagement, traffic, and content strategy, then package these insights so the business can approach prospects with ready-made solutions. This position requires someone who understands what makes content perform and can spot key patterns.

Our client is launching a social media growth consultancy that helps businesses improve their online presence through data-driven insights. They analyze competitors' social media performance across platforms and provide strategic recommendations to companies looking to boost their digital footprint. This is a startup venture with ambitious growth plans.

Schedule: Flexible schedule | Part-time role

Responsibilities:

• Research target industries and identify companies with varying levels of social media success
• Analyze social media accounts across Facebook, Instagram, TikTok, and other platforms as an external observer
• Evaluate engagement metrics including likes, comments, shares, traffic patterns, and content performance
• Identify why some competitors outperform others in the same industry
• Create comprehensive analytical reports comparing social media performance across companies
• Document findings with actionable insights on what is working and what is not
• Prepare week-end or project-end summaries that enable the business to approach prospects with data
• Collaborate on determining which companies to target based on research findings

Must-Have Requirements:

• Deep understanding of social media platforms and how algorithms work
• Ability to analyze social media performance as an outside observer without backend access
• Strong research skills with attention to detail in gathering competitive intelligence
• Experience evaluating what makes social media content successful
• Ability to create clear, structured analytical reports
• Ambitious, go-getter mentality with initiative to find solutions rather than pass problems along
• Comfortable working independently with minimal direction once tasks are understood
• Excellent communication skills to discuss social media strategy and insights

Nice-to-Have Requirements:

• Experience working with social media marketing agencies or consultancies is a plus
• Background in creating competitive analysis reports in previous roles
• Understanding of social media boosting strategies and paid campaigns

Why Join This Team?

• Ground-floor opportunity with a startup where your research directly drives business decisions
• Work remotely with flexible scheduling on a part-time basis
• Collaborate with a founder who values ambition and problem-solving over rigid processes
• Potential to grow into additional responsibilities as the business scales
• Be part of building something new from the beginning

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.