Overview

Take full ownership of the social media marketing strategy for a mission-driven nature conservation firm to drive authority, brand awareness, and inbound leads. In this director-level role, you will build thought leadership, elevate executive branding, and independently run an end-to-end content engine across LinkedIn and Instagram. It’s a high-autonomy, remote opportunity designed for a strategic self-starter ready to make a tangible environmental impact.

Schedule

• Monday to Friday, flexible schedule within the client’s business hours (with weekly catch-ups, Eastern Time, Canada, 20 hours per week)

Responsibilities

• Develop and execute end-to-end social media marketing strategy across LinkedIn and Instagram.
• Create daily content that balances conservation good news stories with organizational brand awareness.
• Build and maintain executive branding and thought leadership content to drive inbound sales.
• Design high-quality visual content with exceptional attention to detail and brand consistency.
• Transition existing follower base from passive audience to engaged prospects who understand the organization's services.
• Make independent executive decisions on content direction, messaging, and posting strategy.
• Ensure all content aligns with brand guidelines and core values without requiring multiple rounds of edits.
• Analyze performance data and optimize content strategy based on engagement and conversion metrics.
• Manage the full content calendar and maintain consistent posting schedules.
• Adapt quickly to the nature conservation industry through self-directed learning.

Requirements

Must-Have Requirements

• Proven experience in director-level or senior social media marketing roles with full strategy ownership.
• Demonstrated ability to work independently and make executive decisions without constant oversight.
• Exceptional attention to detail, particularly in visual design and written content.
• Strong graphic design skills and ability to create professional, branded visual content.
• Experience building thought leadership and executive branding content.
• Ability to transition brand positioning and audience engagement strategies.
• Track record of taking initiative and being a self-starter who runs with responsibility.
• Excellent communication skills and ability to learn new industries quickly.
• Experience managing social media for professional services or B2B organizations.

Nice-to-Have Requirements

• Bonus if you have experience in the nonprofit, conservation, or environmental sector.
• It helps if you've worked with government or nonprofit clients previously.
• Bonus if you have experience facilitating multi-stakeholder communications.
• It helps if you've built inbound lead generation through social media strategy.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.