Job Overview:

Our client is looking for a Short-Term Rental Copywriter SEO to create compelling content, manage digital marketing activities, and help drive inquiries, direct bookings, and revenue across their accommodation portfolio. This is a part-time remote role for someone who can work independently, stay ahead of changing digital trends, and bring fresh, practical ideas to the business.

Schedule:

• Monday to Friday, flexible schedule during the client’s business hours (Australian Eastern Time, 20-34 hours per week)

Responsibilities:

• Content Creation & Social Media
• Create engaging organic content for Instagram, TikTok, Facebook, and other relevant platforms.
• Develop short-form videos, reels, carousels, stories, graphics, captions, and promotional posts.
• Use AI tools, including AI-generated video and virtual presenter tools, where appropriate.
• Produce authentic, attention-grabbing content that feels natural rather than overly promotional.
• Create content calendars, campaign ideas, scripts, captions, and promotional offers.
• Schedule and publish content consistently across agreed platforms.
• Monitor and respond to comments, messages, and audience interactions in a friendly, professional, and timely manner.
• Copywriting & SEO
• Write SEO-friendly website copy, blogs, accommodation listings, landing pages, email campaigns, and promotional content.
• Research keywords, trending topics, seasonal travel opportunities, and audience interests.
• Optimize content to improve organic search visibility, website traffic, and direct booking conversions.
• Ensure all copy reflects the business’s brand voice and target guest profile.
• Paid Advertising
• Assist with creating, launching, monitoring, and optimizing paid campaigns across Meta, TikTok, and Google.
• Develop advertising copy, creative concepts, audiences, and offers.
• Track campaign performance and recommend improvements to increase reach, inquiries, and bookings.
• Help manage advertising budgets efficiently and report on results.
• Email Marketing & Partnerships
• Write, design, schedule, and send email marketing campaigns.
• Support list growth, guest retention, promotional campaigns, and direct booking initiatives.
• Research suitable influencers, creators, local businesses, and potential brand partners.
• Assist with outreach, collaboration coordination, and performance tracking for influencer campaigns.
• Reporting & Growth
• Monitor social media, website, email, and advertising performance.
• Prepare clear reports on key metrics, including reach, engagement, traffic, inquiries, bookings, and return on advertising spend.
• Identify opportunities to improve content performance, audience growth, direct bookings, and revenue.
• Stay informed on social-media trends, viral content formats, AI tools, digital marketing updates, and competitor activity.

Requirements:

• Proven experience in digital marketing, social media management, content creation, or a similar role.
• Strong understanding of Instagram, TikTok, Facebook, Meta Ads Manager, Google Ads, and email marketing platforms.
• Professional written English and persuasive copywriting skills.
• Experience creating short-form video content and social media graphics.
• Familiarity with SEO principles, keyword research, and website content optimization.
• Experience using Canva or similar design tools.
• Comfortable using AI tools for content ideation, copywriting, image creation, video creation, or virtual presenters.
• Strong research, organization, time-management, and communication skills.
• Ability to work independently, meet deadlines, and proactively suggest new ideas.

Preferred Qualifications:

• Experience marketing short-term rentals, hotels, travel, tourism, real estate, hospitality, or lifestyle brands.
• Experience with booking platforms such as Airbnb, Booking.com, or direct-booking websites.
• Knowledge of influencer marketing and partnership outreach.
• Experience using analytics tools such as Google Analytics, Meta Business Suite, TikTok Analytics, or similar platforms.
• Basic video-editing skills using CapCut, Canva, Adobe Express, or similar tools.

What Success Looks Like:

• Consistent, high-quality content that grows the business’s online presence.
• Increased engagement, follower growth, website traffic, enquiries, and direct bookings.
• Well-managed paid campaigns with clear performance insights.
• Stronger guest relationships through social media and email marketing.
• Fresh, data-informed marketing ideas that contribute to revenue growth.

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring

Note:

• Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer

BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official social media platforms: Facebook, LinkedIn, TikTok, TikTok LATAM, and Instagram LATAM