Client Overview
An emerging e-commerce brand in Perth, Western Australia, preparing for a high-impact product launch, seeks a versatile, highly skilled Digital Marketing Specialist – E-Commerce. This role will partner directly with the business owner to build the brand’s core digital ecosystem across web development, automated retention marketing, paid acquisition, and SEO.

Role Purpose
A multi-faceted, part-time position owning the end-to-end setup and launch of the brand’s digital marketing and e-commerce operations during Perth (AWST) business hours. You will build and optimize the Shopify store, deploy Klaviyo lifecycle email flows, execute Meta ad campaigns, and drive organic SEO. Serving as both a strategic collaborator and technical mentor, you will leverage advanced AI tools (ChatGPT, Claude) to accelerate workflows and guide the business owner through the implemented systems.

Schedule
• Type: Part-Time (20 hours/week to start, with potential to increase during initial setup/launch phase)
• Working Hours: Flexible hours during Western Australia Business Hours (Perth / AWST)
• Client Timezone: Australian Western Standard Time (AWST)

Key Responsibilities
• Shopify Store Development & Optimization: Build, customize, and optimize a high-converting, high-traffic-ready Shopify store, including phased landing pages (pre-launch email capture leading to full launch) and CRO strategies to maximize page conversion rates.
• Klaviyo Email Automation & Retention: Set up Klaviyo, build core automated lifecycle flows (welcome series, abandoned cart, post-purchase), and execute targeted campaigns to nurture pre-launch leads and drive conversions.
• Meta Advertising Execution: Design, launch, and manage Meta (Facebook & Instagram) ad campaigns for pre-launch audience building, strategy testing, and product launch acquisition.
• SEO & Organic Growth: Implement e-commerce SEO best practices to drive organic visibility and qualified traffic.
• AI-Driven Workflows & SOP Creation: Utilize AI tools (ChatGPT, Claude, etc.) to streamline content generation, build scalable marketing workflows, and write operational SOPs.
• Knowledge Transfer & Mentorship: Guide, teach, and walk the business owner through implemented digital systems and processes to ensure internal clarity as the business scales.

Requirements
• E-Commerce Platform Mastery: Proven track record in Shopify setup, theme customization, CRO, and performance optimization.
• Klaviyo Lifecycle Expertise: Hands-on experience building automated email flows, list segmentation, and lifecycle marketing strategies in Klaviyo.
• Meta Ads & Search Optimization: Demonstrated capability in setting up and optimizing Meta ad campaigns alongside foundational e-commerce SEO.
• AI Tool Proficiency: Active adoption of generative AI tools (ChatGPT, Claude, AI platforms) to maximize content creation, marketing efficiency, and documentation.
• System Builder & Educator Mindset: Excellent communication skills with the ability to explain complex digital infrastructure, build scalable SOPs, and mentor non-technical stakeholders.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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