Job Overview

We're looking for a Senior Marketing Automation & CRM Specialist (Zapier, HubSpot, GoHighLevel & AI) to lead our automation initiatives while integrating marketing workflows that drive customer acquisition. You'll design and optimize scalable automations across sales, marketing, and operations, mentor two junior automation specialists, and leverage AI and CRM tools to improve efficiency, lead conversion, and business growth.

Schedule

• Monday to Friday | 9:00 AM – 6:00 PM AEST (1-hour unpaid break) | 40 hours/week

Key Responsibilities

Workflow Automation & CRM

• Design, build, and optimize business automation workflows.
• Identify process improvements and eliminate manual tasks.
• Configure and maintain CRM systems, lead routing, follow-ups, onboarding, and notifications.
• Ensure seamless data flow across business systems.
• Mentor and provide technical guidance to two junior automation specialists.

Marketing Automation & Integrations

• Build automated customer journeys using WhatsApp, Email, and SMS.
• Automate lead nurturing, pipeline management, onboarding, and reporting.
• Use AI tools (ChatGPT, Claude, Jasper, etc.) to support marketing execution.
• Implement marketing tracking, Meta Pixel, Conversion APIs, and campaign integrations.
• Build and maintain integrations using Zapier, Make, APIs, HubSpot, GoHighLevel, ActiveCampaign, Klaviyo, and WhatsApp Business API.

Reporting

• Develop dashboards and workflow reporting.
• Monitor workflow performance, lead response times, and operational KPIs.
• Document automation processes and system improvements.

Requirements

• 5+ years of experience in automation, CRM administration, workflow optimization, or operations.
• Experience mentoring or leading team members.
• Hands-on expertise with Zapier, Make, HubSpot, GoHighLevel, ActiveCampaign, Monday.com, Airtable, and WhatsApp Business API.
• Experience using AI tools (ChatGPT, Claude, Jasper, etc.) for marketing and automation.
• Strong understanding of CRM systems, automation, integrations, and customer acquisition workflows.
• Excellent problem-solving, communication, and documentation skills.
• Self-motivated and comfortable working remotely.

Nice to Have

• Experience with APIs, webhooks, no-code/low-code platforms, and workflow analytics.
• Experience in FinTech, lending, or high-volume businesses.
• Knowledge of Meta Ads, Google Ads, TikTok Ads, Google Tag Manager, Google Analytics 4, and conversion tracking.

What Success Looks Like

• Streamlined, scalable automation processes.
• Improved CRM visibility and system integration.
• Faster lead response and stronger customer journeys.
• Reduced manual work and operational bottlenecks.
• Increased lead conversion and marketing ROI.
• Stronger automation capability across the team through your mentorship. 

Independent Contractor Perks

• Permanent Work from Home
• Immediate Hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer

BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official social media platforms: Facebook, LinkedIn, TikTok, TikTok LATAM, Instagram LATAM