Role Overview

The Manager, Paid Media & Ad Operations bridges campaign management and ad operations to drive performance, efficient processes, and scalable best practices. This role leads the end-to-end campaign lifecycle, optimizing in-flight results while generating actionable insights to inform future strategy.

Simultaneously, the POM ensures operational rigor across platforms, ad ops, and data tracking to guarantee accurate, flawless implementation. Serving as the link between strategy and execution, the role collaborates with directors and media buyers while maintaining ownership of execution quality and cross-functional workflow.

Schedule: Full-Time | Remote (MDT Time Zone)

Responsibilities

Media Management

• Campaign Ownership & Execution: Manage, optimize, and deliver end-to-end performance across search, social, and DSPs, maintaining final accountability for budget pacing, quality control, search copy, and actionable reporting.
• Ad Operations & Tracking Strategy: Lead tracking implementation using Google Campaign Manager, serving as the team's Floodlight expert to manage setup workbooks, audit landing pages, lead strategy calls, and troubleshoot technical risks with cross-functional partners.
• Operations & Cross-Functional Alignment: Connect strategy with execution by establishing efficient platform workflows, documenting team SOPs, and mitigating delivery risks alongside key internal stakeholders.
• Thought Leadership & Professional Growth: Maintain current certifications across Meta, LinkedIn, and Google while tracking industry trends to lead internal training, author weekly social content, and support agency innovation initiatives.

Operational Leadership & Workflow Orchestration

Tracking & Measurement Oversight

Teamwork

• Collaborate with the media team to integrate self-service work with the overall media plan.
• Keep the media team informed of performance, delivery, and optimizations.
• Recognize team members for strong contributions.
• Hold yourself and your team members accountable.

Growth

Requirements

• Supports a vibrant environment and good culture by living our core values of curiosity, growth, rigor, and flow.
• 5+ years of experience in media, self-service platforms, ad operations, and advertising agencies.
• Meta Ads*, LinkedIn Ads*, Google Ads, Microsoft Ads, Amazon Ads, TikTok Ads, Pinterest Ads, X Ads expert.
• Has proven media campaign results.

• Thorough understanding of local to global B2B, B2C, and DTC media objectives and applicable platform strategies.
• Skilled in Google Campaign Manager, Google Tag Manager, Google Sheets, Microsoft Office, Canva, LLMs, and Trello.
• Datorama and GA4 preferred.
• Fluent in English
• Work 7A-4P MT

*A personal social account is required