Job Overview

Our client, a growing Australian commercial stainless steel and metal fabrication specialist delivering custom solutions for commercial kitchens, hospitality fit-outs, and architectural metalwork projects nationwide, is looking for an experienced and proactive Marketing Manager to support their expanding operations. Operating across Australian Eastern Standard/Daylight Time (AEST/AEDT), this strategic and execution-focused role transitions the company's B2B growth engine into digital-first lead generation, driving pipeline growth, building brand equity, and generating commercial inquiries through targeted EDM campaigns and social media targeting across the construction, architecture, and hospitality sectors.

Client Overview

Our client is a growing Australian commercial stainless steel and metal fabrication specialist delivering custom solutions for commercial kitchens, hospitality fit-outs, and architectural metalwork projects nationwide. To support expanding operations, they are seeking an experienced and proactive team member to support their growth.

Schedule: Monday - Friday, 07:00 AM - 04:00 PM AEST / AEDT, with 1 hour unpaid break (40 work hours per week)

Responsibilities

• EDM Campaign Management: Own end-to-end B2B email marketing (EDMs), including strategy, copy drafting, visual formatting, database segmentation, and scheduling aimed at architects, hospitality group buyers, and commercial builders.
• Targeted Social Media Advertising: Design, set up, and manage hyper-targeted paid and organic social media campaigns (LinkedIn, Instagram, Facebook) to reach key construction and commercial fit-out decision-makers.
• Lead Generation & Pipeline Conversion: Drive direct inquiries and incoming quote requests through compelling digital offers, showcase projects, and structured follow-up sequences, taking over primary lead generation responsibilities.
• Database & CRM Management: Clean, segment, and maintain the company's B2B contact lists to ensure high deliverability, domain health, and compliance with Australian Spam Act regulations.
• Content Creation & Case Studies: Collaborate with the technical team to translate completed metal fabrication projects, workshop capabilities, and hospitality fit-outs into visual social posts, email features, and promotional collateral.
• Performance Tracking & Reporting: Monitor campaign analytics (open rates, click-through rates, social ad conversions, and cost-per-lead) and regularly optimize campaigns based on performance data.

Requirements

• B2B Marketing Experience: Minimum 2 years of hands-on experience in B2B digital marketing, lead generation, and campaign management, preferably within construction, manufacturing, trade services, or hospitality fit-outs.
• EDM Platform Proficiency: Demonstrated expertise in email marketing automation platforms (e.g., Mailchimp, ActiveCampaign, HubSpot, or similar CRM tools).
• Social Media Targeting: Strong working knowledge of Meta Ads Manager and LinkedIn Campaign Manager targeting options for B2B accounts and niche industries.
• Copywriting & Visual Eye: Excellent written English skills to craft compelling, conversion-focused B2B copy and basic graphics/templates (via Canva or Adobe Suite).
• Analytical Mindset: Ability to read campaign data, perform A/B testing on subject lines/creatives, and continuously refine targeting to maximize return on ad spend.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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