Job Overview

Our client is seeking a results-driven Google Ads & Content Marketing Specialist to manage both content marketing and Google Search Ads for a growing business. This role combines content creation, SEO, social media management, and paid search optimization to increase brand visibility, website traffic, and lead generation.

The ideal candidate is a strong writer with experience managing LinkedIn content, creating engaging marketing assets, and optimizing Google Ads campaigns through data-driven decision-making.

Schedule: Monday - Friday, 8:30 AM - 5:30 PM Eastern Time (flexible schedule, 4 hours per day), with a required weekly team meeting every Thursday, 9:00 AM - 10:00 AM Eastern Time (20 work hours per week)

Responsibilities

Content Marketing & Social Media

• Execute the company's editorial calendar across LinkedIn and the company blog.
• Create, schedule, and publish 1–2 company LinkedIn posts per week aligned with marketing priorities.
• Draft and publish 1–2 executive thought leadership posts per week.
• Write, edit, and publish 1–2 SEO-optimized blog articles per month.
• Design social media graphics using Canva and existing brand templates.
• Maintain a consistent publishing schedule across all assigned channels.
• Repurpose existing content into engaging social media posts.
• Support product marketing, customer education, and industry-related content initiatives.
• Utilize AI tools to improve research, drafting, editing, and content quality while maintaining originality and brand voice.
• Continuously optimize content for SEO, engagement, and lead generation.

Google Search Ads

• Manage the day-to-day performance of existing Google Ads accounts.
• Build, launch, and optimize Google Search campaigns.
• Conduct keyword research and identify new campaign opportunities.
• Manage search terms, match types, negative keywords, and bidding strategies.
• Write and test high-performing ad copy to improve click-through and conversion rates.
• Monitor and improve Quality Score through ad relevance, keyword optimization, and landing page recommendations.
• Optimize campaign budgets to maximize ROI and cost efficiency.
• Analyze campaign performance and proactively recommend improvements.
• Prepare regular performance reports with actionable insights and recommendations.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role.
• Strong background in content creation, copywriting, and social media management.
• Hands-on experience managing Google Search Ads campaigns.
• Solid understanding of SEO best practices and content optimization.
• Experience with keyword research, bidding strategies, and Google Ads optimization.
• Proficiency in Canva for creating marketing graphics.
• Excellent written English with the ability to adapt to different brand voices.
• Strong analytical skills and ability to interpret campaign performance data.
• Experience using AI tools to enhance marketing workflows.
• Highly organized with excellent attention to detail.
• Able to work independently while collaborating effectively with marketing leadership.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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