Overview:

Our client operates a portfolio of popular restaurant concepts across Florida, including a ramen and boba bar, a Korean fried chicken joint, and an upcoming Hawaiian poke venue. As they expand their footprint, they are elevating their digital presence to drive foot traffic, local awareness, and online orders. To take full ownership of their brand voice across digital channels, our client is looking for a creative, data-driven Restaurant & Hospitality Social Media & Meta Ads Specialist with a passion for hospitality marketing.

In this role, you'll own the end-to-end social media strategy, content generation, community management, and paid acquisition across three distinct restaurant brands. Working flexibly within U.S. Eastern Time, the specialist will create platform-native content for Facebook, Instagram, and TikTok, execute targeted Meta ad campaigns, and engage directly with local food communities.

Schedule: Monday - Friday, Flexible schedule EST/EDT (20 work hours per week)

Responsibilities:

• Multi-Brand Content Creation: Conceptualize, write, and curate engaging, platform-tailored content (reels, posts, stories) aligned with three unique Asian cuisine and fast-casual concepts
• Platform Management & Scheduling: Oversee and schedule regular, consistent post calendars across Facebook, Instagram, and TikTok for all locations
• Community Engagement: Monitor and respond to messages, reviews, tags, and comments in a warm, brand-aligned voice to build active local follower communities
• Meta Ad Campaigns: Design, launch, and optimize targeted Meta ad campaigns (Facebook/Instagram) to boost local awareness, drive foot traffic, and convert followers into customers
• Trend & Market Research: Track viral food trends, audio, and competitor strategies within the food and beverage industry to capitalize on emerging content opportunities
• Lead Generation & Conversion: Implement campaigns and calls-to-action that convert social engagement into direct restaurant foot traffic and delivery sales

Requirements:

• F&B Social Media Experience: Demonstrated track record managing social media specifically for restaurants, bars, or hospitality brands (portfolio required)
• Multi-Channel Platform Mastery: Deep, hands-on expertise with Instagram, Facebook, and TikTok algorithm dynamics, scheduling platforms, and content tools
• Paid Meta Advertising: Proven experience setting up, targeting, and optimizing Meta ad campaigns with trackable ROAS or conversion metrics
• Multi-Account Autonomy: Exceptional organizational skills to manage three distinct brand voices, posting schedules, and asset libraries independently
• Written Communication: Excellent written English skills to craft appetizing captions and manage community interactions professionally

Preferred Qualifications:

• Experience launching social media channels and pre-opening buzz for new restaurant locations
• Familiarity or personal passion for Asian culinary concepts (ramen, boba, Korean fried chicken, poke)
• Hands-on graphic design or short-form video editing skills (Canva, CapCut, Adobe Creative Suite)

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer:

BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official social media platforms: Facebook, LinkedIn, TikTok, TikTok LATAM, and Instagram LATAM.