Role Overview:

We are looking for a results-driven Link Building Specialist to grow the authority, organic visibility, and search performance of our e-commerce website.

The primary focus of this role is earning high-quality, relevant backlinks through Digital PR, outreach, content campaigns, partnerships, and creative link-building strategies.

You will be responsible for developing and executing a consistent backlink acquisition strategy, identifying new opportunities, building relationships with publishers and journalists, and creating campaigns that earn valuable links from authoritative websites.

This is a commercially focused role where success will be measured primarily by the quality, relevance, and volume of backlinks and referring domains acquired, alongside the resulting improvements in organic visibility and rankings.

Schedule:

• Monday to Friday, 9:00 am to 6:00 pm (UK Time, 40 hours per week)

Responsibilities:

Digital PR & Backlink Acquisition

• Own and execute the company's backlink acquisition and Digital PR strategy.
• Consistently secure high-quality, relevant backlinks from authoritative websites, publications, blogs, and industry sources.
• Identify and pursue new link-building opportunities across our target markets and product categories.
• Build and maintain relationships with journalists, editors, publishers, bloggers, and relevant online media.
• Develop compelling PR stories, campaigns, product angles, and content that naturally attract editorial links.
• Conduct proactive outreach to secure product features, editorial coverage, buying-guide placements, list inclusions, and other valuable backlinks.
• Identify opportunities for reactive Digital PR, including journalist requests, breaking stories, trends, seasonal opportunities, and expert commentary.
• Develop creative link-building campaigns around our products, categories, customer data, industry trends, and other relevant topics.
• Explore partnership, supplier, brand, association, and industry opportunities that can generate relevant backlinks.
• Monitor newly acquired and lost backlinks and maintain a strong pipeline of prospective linking domains.

Competitor Backlink Analysis

• Regularly analyse competitor backlink profiles to understand where and how competitors are earning links.
• Identify backlink gaps and websites linking to competitors but not to us.
• Reverse-engineer successful competitor Digital PR and link-building campaigns.
• Build targeted outreach lists based on competitor backlink intelligence.
• Identify categories, publications, and content formats generating the strongest links within our market.
• Continuously develop new link-building strategies based on competitor activity and industry trends.

Digital PR Campaigns

• Research and develop newsworthy campaign ideas that can generate significant online coverage and backlinks.
• Create data-led stories, surveys, rankings, reports, guides, product stories, and other linkable assets.
• Write strong journalist pitches, press releases, outreach emails, and supporting campaign copy.
• Create targeted media lists for individual campaigns.
• Pitch stories directly to relevant journalists and publications.
• Follow up effectively and build long-term media relationships rather than relying solely on one-off outreach.
• Track coverage and ensure publications provide appropriate links wherever possible.

Off-Page SEO & Organic Growth

• Understand which pages and commercial categories require additional authority to improve organic rankings.
• Direct backlinks strategically towards priority category, product, brand, and content pages.
• Conduct keyword and competitor research to identify commercially valuable opportunities.
• Work with the wider e-commerce and content teams to create pages and assets that are attractive to both customers and publishers.
• Help strengthen the overall authority and topical relevance of the website.
• Monitor the relationship between backlink growth, rankings, organic traffic, and revenue.

Backlink Strategy

• The successful candidate will be expected to build a repeatable and scalable backlink acquisition process, rather than relying on occasional PR campaigns.
• This should include a combination of:
• Digital PR campaigns
• Journalist and publisher outreach
• Reactive PR
• Product PR and product placements
• Competitor backlink gap outreach
• Linkable content and data assets
• Resource-page opportunities
• Industry and trade publications
• Supplier and partner links
• Brand mentions and unlinked mention reclamation
• Broken-link opportunities
• Relevant directories and associations
• Strategic partnerships and collaborations
• The emphasis should always be on acquiring genuine, relevant, authoritative links that strengthen the website's long-term organic authority.

Key Performance Indicators:

The primary KPIs for this role will include:

• Number of high-quality backlinks acquired
• Number of new referring domains acquired
• Quality and relevance of referring domains
• Backlinks secured to priority commercial/category pages
• Digital PR coverage achieved
• Success rate of outreach campaigns
• Growth in competitor backlink-gap coverage
• Growth in website authority and organic visibility
• Improvements in priority keyword rankings
• Organic traffic and revenue influenced by link-building activity

Skills & Experience:

• Proven experience in Digital PR, link building, outreach, or off-page SEO.

• Demonstrable track record of securing high-quality editorial backlinks.

• Strong understanding of what makes a backlink valuable from an SEO perspective.

• Experience researching and prospecting backlink opportunities at scale.

• Strong competitor backlink analysis skills.

• Experience using Ahrefs, Semrush, or similar backlink analysis tools.

• Excellent written communication and outreach skills.

• Ability to develop compelling PR angles that journalists and publishers want to cover.

• Strong research skills and ability to identify new link-building opportunities.

• Comfortable working towards clear backlink and referring-domain targets.
• Commercial understanding of how improved authority and rankings contribute to e-commerce growth.

Desirable:

• Previous experience working with an e-commerce brand or online retailer.
• Existing relationships with journalists, editors, publishers, or bloggers.
• Experience securing links from high-authority national and industry publications.
• Experience with product-led Digital PR.
• Experience creating data-led PR campaigns and linkable assets.
• Experience conducting large-scale competitor backlink analysis.
• Understanding of international Digital PR and link building would be beneficial.

What Success Looks Like:

Success in this role means building a consistent pipeline of high-quality backlinks and referring domains that strengthens our website's authority and helps us outperform competitors in organic search.

We are looking for someone who is proactive and creative, but also highly results-focused — someone who sees backlink acquisition as an ongoing growth channel and is constantly asking: “Where are our competitors getting their best links, and how can we earn better ones?”

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note:

• Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer

BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official email address through the ‘Contact Us’ form on our official BruntWork website.